Today, in an interview with AdExchanger.com, Microsoft Advertising Exchange's Eric Dahlberg and Dennis Buchheim outlined the latest on a number of company initiatives including their company's approach to technology partners like demand-side platforms. Buchheim and Dahlberg stressed the importance of remaining open to innovation and that DSPs will remain a key demand-side player in the Microsoft exchange ecosystem.
Microsoft Exchange's Eric Dahlberg says in a company blog post:
"I want to underscore Microsoft’s commitment to a combination of the solutions that we develop in house as well as the innovation our partners provide. Whether you are an advertiser wanting to take advantage of the increasingly sophisticated solutions flooding the market, or a channel partner looking for the premium inventory to make your offering come alive, Microsoft can help."
This positioning comes in light of Yahoo!'s recent announcement to require seats on Right Media Exchange for demand-side platform advertisers who want to buy Yahoo! Owned & Operated, remnant display ad inventory.
By John Ebbert