Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
DNT Twitter
Do-Not-Track standardization on Twitter’s platform will partially cut the legs out from under one of its personalization features. ClickZ’s Kate Kaye reports on the Firefox browser implementation, “When users who have DNT enabled on their browser visit any web page that features the Twitter tweet button (just about every content or e-commerce site has one) Twitter will not track that page visit.” Read more. And, read the Twitter DNT page. This sort of compliance will affect all of your favorite sharing buttons (pixels!) eventually. For companies like Twitter using the sharing button strategy, there are two key data sets that this affects: the Twitter users who use DNT and then non-Twitter DNT users who still find their way to the Twitter pixel whether they are a Twitter user or not. They both provide signal to Twitter. If a web-wide Twitter ad network were launched, targeting would be affected for those non-Twitter users who run DNT, too.
The Tablet Ad Takeover
The home page takeover ad is coming to the Kindle Fire as tablet display advertising grows. Ad Age’s Jason Del Rey reports, “[Amazon] has been telling ad agency execs that they must spend about $600,000 for any package that includes such an ad. The ad campaigns would run for two months and also include inventory from Amazon’s “Special Offers” product. For $1 million, advertisers would get more ad inventory…” No takers so far it appears. But, the display sellers are active at Amazon! Read more.
State Of Yahoo!
The former CMO of Ad.com, Mollie Spillman, has risen to the top of the marketing food chain at Yahoo!. In one of his first “acts”, CEO Ross Levinsohn has named Spillman CMO. More from Bloomberg.
J.P. Morgan’s Doug Anmuth looks at reports (All Things D) that Yahoo! may be nearing a sale of some of its Asian assets (update -sold about 1/2!). He is cautiously hopeful, “[Yahoo!] still [has] a lot of work to do. We’re encouraged by a potential deal, and also the prospects of Yahoo! monetizing the remainder of its Alibaba stake down the line as that asset should continue to strengthen. However, it’s clear Yahoo! still has a lot of work to do in its core operating business as it looks to re-gain traction in both display and search, and also targets new opportunities in commerce.”
Foursquare is looking at a new ads platform to monetize its 20 million users. Ad Age’s Cotton Delo writes, “Foursquare is eyeing mid-summer for the launch of its paid-media platform, which will include a product that allows merchants to promote their deals. When users search for local specials, they’ll be able to see offers via paid ads.” The targeting will come from Foursquare’s own algos says Delo. If buyers could map their own cookie pools (first-party data) to Foursquare’s, that might be even more interesting. Mobile privacy constraints likely prevent it. Read more.
Weather Channel Porn
Tweaking the sensibilities of Weather Channel CEO David Kenny and his latest executive hire, Curt Hecht, LUMA Partners Terence Kawaja launched “#StormPorn” at his banking firm’s recent Digital Media Summit. See the porn!
Hating The IPO
Inexplicably, many in the press and watching at home seem to be thinking the Facebook IPO was a dud as the price didn’t rocket into the stratosphere on Friday. Read this one in the L.A. Times. What gives? … Seems to me Facebook got as much as it possibly could and just raised $16 billion – it can now easily dip into the public markets if it wants more, too. Good for them. And, the last thing the world economy needs is investors jumping after IPOs on the first day of trading similar to the ’98-’00s and creating more irrational exuberance.
Guaranteed Audience
Nielsen’s Online Campaign Ratings product has been getting some traction as the company looks to bring traditional TV and online closer together. Those brand dollars are there somewhere- I’m just sure of it! Steve Hasker, the president of Nielsen’s watch business, tells MediaPost, “What we’re seeing is a real step toward the creation of a currency, and the evidence around that is the fact that both buyers and sellers of advertising inventory are using the product to guarantee the delivery of an audience.” Read more.
Facebook Stuff
- Facebook Suit Over Subscriber Tracking Seeks $15 Billion – Bloomberg
- What the Facebook IPO means: 10 things – Charlie O’Donnell
- Facebook’s lead in display advertising (a graphic) – Washington Post
- GM Pulled Ads From Facebook After Social Network’s Failed Pitch: Report – Reuters
- Women Click on More Facebook Ads – eMarketer
But Wait. There’s More!
- The Economist launches ad network – Marketing Week
- 7 things you don’t know about ad networks and are afraid to ask – iMedia Connection
- Mediabrands Spinoff Network Will Be Called BPN – Ad Age
- Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012 – comScore
- Boy Bands & Football Fans: Algorithmic Discovery for Twitter – Metamarkets blog
- UC Web Has 200m Users and the Potential to Disrupt iOS: Bring It On – PandoDaily
- Hyperlinks Are Dumb And Bleeding Money; How To Ensure Yours Aren’t – TechCrunch
- Exchange of Views at the First IAB Automated Trading Summit – Analyzing Media
