Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Former Omniture CEO Tackling Data Check it out. Former Omniture CEO Josh James – looking snazzy – announced the launch of his new company, Domo Technologies, on Wednesday. The company originates from his acquisition of a company called Corda in May – a purchase […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lifting Attribution Targeted challenges with display advertising, comScore announced its continuing to enhance the company’s attribution products/methodologies with the introduction of the “Smart Lift Attribution Model.” comScore’s VP of Ad Effectiveness, Anne Hunter, claims on the comScore blog, the new product “overcomes the issue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s Like Button It’s an ad network. It’s content. It’s both! Looking to leverage its content trove, The Wall Street Journal reports that Yahoo! will roll-out a new content network plan that may be Yahoo!’s version of the Facebook “Like” button. Amir Efrati writes, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Money For Mobile’s Mojiva Mobile ad serving platform Mojiva announced it has received $25 million in funding (now up to $35 million total) led by Shamrock Capital Partners. Ad Age’s Kunur Patel segments the company thusly: “Mojiva encompasses two distinct business units: Mojiva, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Acronym: DDP According to Ad Age’s Michael Learmonth, Google is on the verge of rolling out its own data exchange. Learmonth writes, “Known internally by the acronym “DDP,” [the exchange] is an attempt to create a liquid market for the data used to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cisco And Enterprise Video Plans Cisco Systems rolled out its enterprise content delivery network system for video. Mike Vizard of CTO Edge re-purposes some Cisco marketing speak: “As the amount of high-definition telepresence traffic on the network increases, Schroeder adds that optimizing video traffic […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Spend Potential (DSP?) Citing upheaval in the Middle East and the tsunami in Japan as key factors, WPP Group’s GroupM announced that it’s adjusting its predictions for global ad spend from a 5.8% increase to a 4.8% increase for 2011. On the digital […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Big Five Of Ad Spend Looking at the numbers, and beyond the usual suspects (Google, Facebook, etc.), eMarketer’s David Halloran remarks in a company blog post, “Many marketers can often cost-effectively use a blend of ad networks and direct ad buys from smaller […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No ATDs Allowed! In Australia, agency trading desks using demand-side platform (DSP) models are being rejected by Fairfax Metro Media as CEO Jack Matthews tells AdNews, “We want to control access to our audience because we think we have a uniquely valuable audience across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Goes Direct Ad Age’s EJ Schultz covers news of Google selling directly to the marketer – in this case, Heineken – and suggests the implications could be big down the road. He writes, “The deal covers at least 20 countries and calls for […]
