Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Worth $8.9 Billion, AdExchanger.com Files For IPO This has nothing to do with your favorite subject and mine – digital ads – or does it!? LinkedIn went public and is now worth $5 or $6 billion more than what it was the day […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Adds 5to1 If it’s a relatively small $$$ acquisition, it qualifies as a “tuck-in” acquisition in M&A parlance. Yesterday, Yahoo! officially “tucked in” sell-side platform 5to1 which is Yahoo! EVP of Americas Ross Levinsohn’s former company. According to the release, “5to1 focuses on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 575 Million Smackers Publicis has acquired the largest independent, digital, ad agencies left in Rosetta writes Ad Age’s Rupal Parekh and Kunur Patel. They add, “The deal means the third-largest agency holding company (Publicis) now owns three of the 10 top digital shops by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Talks Do-Not Track FTC’s David Vladeck presented his unit’s views on the online privacy debate and legislation at yesterday’s IAB Networks and Exchanges Marketplace. Vladeck spoke to Ad Age’s Edmund Lee after his speech and answered questions about the latest legislative efforts around […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. R U Sharing Video Ads? Ad Age’s Michael Learmonth looks at the online video ad and how marketers are increasingly mesmerized by “the share”. Learmonth notes the competitive set for video ad sharing companies, “A new generation of video-seeding firms that launched to provide […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies Moving To Platforms Agency Horizon Media announced a new partnership with Adap.tv and its Adap.tv for Advertisers product which will be Horizon’s online video advertising campaign management system of choice. In addition, the companies said in a release: “Together Horizon Media and Adap.tv […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Reports Revenue Surge Marketing services platform company interclick said that its “revenue was $23.8 million, an increase of 67% year-over-year.” in Q1 2011 (ended 3/31/11). The company also broke a little better than even and saw, “Gross profit margin was 46.7%, versus 44.9% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Clearspring To Acquire Online publisher tools and audience targeting company, Clearspring, announced yesterday that it has raised $20 million more dollars from investors. All Things D’s Liz Gannes reports that Clearspring will be on the acquisition warpath: “Clearspring co-founder and CEO Hooman Radfar said […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digitizing TV Upfronts The Wall Street Journal’s Emily Steel says that digital media interlopers are trying to make their way into the traditional TV budgets that get divided up this time of year during a period known as the “TV Upfronts.” She cites efforts […]
Today, AudienceScience is announcing that Jeff Hirsch will be stepping down as CEO of the company and Jeff Pullen will take over in the chief executive role after joining the company a year ago. Read the release. AdExchanger.com: Why is AudienceScience making this change now? JEFF HIRSCH: My desire to focus on my strengths and […]
