Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ads Up; Performance Reigns The IAB has released new U.S. online ad spending statistics for the full year and Q4 of 2010 and PaidContent’s David Kaplan notes how quickly online ad biz appears to be growing in comparison to the rest of the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Senators Present Privacy Bill U.S. Senators John Kerry and John McCain announced their plans for a privacy bill. ClickZ’s Kate Kaye provides an overview of “The Commercial Privacy Bill of Rights Act of 2011” which she says addresses both online and offline data privacy. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. SearchIgnite Is Now IgnitionOne Looking to move beyond its search-focused roots and capture a broader group of buyers, Dentsu’s SearchIgnite has renamed itself as “IgnitionOne” and combined SearchIgnite’s performance marketing tech with Netmining’s “on-site optimization and real-time audience scoring capabilities” according to a release. […]
Hey, what’s this…? Looks like Amazon has started retargeting as last week’s news from analyst Ben Schachter of Macquerie Research (via GigaOm) may just be a hint at what’s happening inside the e-commerce giant. After visiting a few tech news sites where I’ve found many retargeting ads in the past, I visited 9 to 5 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Supply Chain And The FTC The former director of the Consumer Protection Bureau at the U.S. Federal Trade Commission (FTC), Lydia Parnes, talks to BostInnovation.com about her time at the FTC. She offers recommendations to startups saying that they should think “about online […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Privacy Icon Industry groups in the European Union are adopting a behavioral icon similar to the U.S. in advance of coming behavioral advertising regulation in May. ClickZ’s Jack Marshall writes, “Designed to give European consumers choice around how their data is collected and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marin Gets $16 Million Marin Software (AdExchanger.com Q&A), whose roots in the search engine marketing platform world, announced that it has raised $16 million in Series E financing from Crosslink Capital among others. That brings the company to a total raise of about $50 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Technorati Exchange AppNexus has helped give birth to its second exchange in two weeks (the first being Microsoft’s) as blogosphere aggregator Technorati announced a new, private exchange. AdWeek’s Mike Shields writes, “AppNexus, which provides technology and software to both publishers and advertisers, will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Audience Buying Guide Ad Age has released a new “Audience Buying Guide” which offers a boat-load of articles on the data-driven ad world beginning with… Kathryn Koegel’s guide to acronyms here. Ad Age’s Kunur Patel covers the Group buying ecosystem here. Rebecca Lieb looks […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Creates Agencies The growing, Facebook services and agency trend is featured in a piece by The Wall Street Journal’s Emily Steel and Geoffrey Fowler. Among the companies mentioned are Blinq Media (AdExchanger.com Q&A), Kenshoo (AdExchanger.com Q&A) and Webtrends as Facebook’s opening of its […]
