Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Speaks, Online Ads Listen Ad Age’s Edmund Lee interviews U.S. Federal Trade Commission chief Jon Leibovitz who says that browser and tech companies have improved in providing transparency around usage of a consumer’s data. But, he adds, “One area that we are concerned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Acquires Content Under the YouTube “label,” Google has acquired Next New Networks according to Claire Cain Miller of The New York Times who writes that its Google’s “biggest effort yet to move beyond short, quirky home videos to professionally produced content.” How about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MyBuys Hits Funding Motherlode Who buys MyBuys? Nobody yet. Let’s try – who invests in MyBuys? Why, Rho Ventures, which led a $20 million third round of funding for the provider of consumer recommendation services for online retailers, brands and agencies. Also participating were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dismissing The History In a court filing, ad technology firm interclick says it believes that the “history sniffing” lawsuit against it is without merit and should be dismissed as it is “too speculative.” Read more. MediaPost’s Wendy Davis adds, “Interclick argues, (plaintiff Sonal) Bose […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NYT: Pay Model, NYT-GroupOn Imminent The New York Times issued a press release to reiterate NY Times CEO Janet Robinson’s statement at the Morgan Stanley conference: “The pay model for NYTimes.com is in the final testing phase, and we expect it will launch shortly.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Ad Market Data In an article on the WSJ’s Digits blog, new eMarketer data says, “Facebook should boost its share of the $10.1 billion U.S. display-ad market to 21.6% from 13.6% in 2010, as more big brands begin marketing on such sites, eMarketer […]
We’re doing it again – it’s the AdExchanger.com “live” blog! Well, it’s not quite “live”. The internet access at the La Quinta venue is “challenging.” (Oh, the irony.) Nevertheless, we’re blogging almost “live”! Today, we’ll cover a discussion with Byron Reese, evp of Demand Media and Richard Rosenblatt, CEO of Demand Media. 9:46 a.m.: Coffee. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Private Exchanges They’re calling the new exchange “Q”. According to Ad Age’s Edmund Lee, “The New York Times Co., Hearst, Tribune and Gannett will start selling the bulk of ad inventory for its newspapers and local TV stations in a closed system to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Algo Drama When Google updated its search algorithm (the update is called “Farmer”) to take the air out of so-called content farms, content machine sites across the Web shuddered. Just a few days later, Search Engine Land’s Danny Sullivan looks at some of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 10 MILLION Dollars Advertising business management company – including ad operations services – Operative announced a new round of funding to the tune of $10 million led by ORIX Venture Finance and a private investment firm according to PaidContent. PC’s David Kaplan writes, “Operative […]
