Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Returns To IAB The Interactive Advertising Bureau has a new President and CEO – and it’s the former President and CEO Randall Rothenberg. Who knew a few months ago that when he left to become Chief Digital Officer at Time, he would be […]
On the heels of a new Google-sponsored Digiday study, Google continues to fan the flames of display as VP of product management Neal Mohan has just published a missive on the Google Agency Ad Solutions blog entitled, “The Three Laws of Display Advertising Physics.” Read more about “the laws.” In the post, Mohan purposefully mixes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Futures Trading Imminent? “Techniques are described herein for monetizing page views on an exchange using futures contracts” – that’s the beginning of a patent application filed by Yahoo! on February 17. Inventors listed are Margasahayam Srinivas and Satish Mehta are listed as the inventors. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fraudster Alert In reaction to what it realized was a case of “systemic” fraud, chinese eCommerce marketplace Alibaba.com threw its CEO and COO into the proverbial bonfire as the company admitted “it took senior management at the online marketplace at least nine months to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Jack Griffin Dirt “He’s an ass!” “He’s the best!” Whether he was the Grinch or Papa Smurf, it’s going to be a while before the last of the Jack Griffin “stuff” hits the fan but, a bit more detail leaked into the press […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. Intrigue Jack Griffin has been asked to “leave the building” by Time Warner’s Jeffrey Bewkes as the former Meredith executive had apparently ruffled enough feathers to warrant his ouster. Among Griffin’s notable moves in digital in his short six-month tenure was the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Launches Pub Subscription Tool And, it has come to pass. For the tablet, Google One Pass is here as Google CEO Eric Schmidt announced yesterday – from Humboldt University in Berlin – a new “service that lets publishers set their own prices and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On App Power WPP CEO Sir Martin Sorrell took to the stage at the Mobile World Congress to express his awe at the power of apps, The Guardian reported. He certainly did his homework, aware, perhaps, that he would be following Mary Meeker’s […]
Rik van der Kooi is Corporate Vice President, Advertiser and Publisher Solutions Group at Microsoft. He discussed with AdExchanger.com the latest updates on Microsoft’s ad strategy especially as it relates to data-driven, digital advertising. AdExchanger.com: What’s the latest on Microsoft’s ad exchange strategy? Will AdECN re-appear? RvdK: Effectively that’s two questions. Let’s start with the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Worth Keeping? AdKeeper has exited private beta and is now public. The startup launched by About.com founder Scott Kurnit this past fall with over $40 million in funding, is betting that consumers want an interactive ad clipping service. Media buyers have been a little […]
