Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Ad Haul ”2010 was the year that Facebook firmly established itself as a major force not only in social network advertising but all of online advertising,” says eMarketer principal analyst Debra Aho Williamson, noting that the social net should hit $2.19 billion in […]
AdExchanger.com spoke to Google’s Lexi Reese, director, DoubleClick Ad Exchange, about the whitepaper (PDF) which offers insights about publishers using Google’s DoubleClick Ad Exchange within the past year. (Google’s Neal Mohan formally announced the whitepaper on the Google blog here. Interview with Mohan by PaidContent’s David Kaplan is here.) Also, Reese discussed new category blocking […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Agonistes There is something about AOL’s mystique that seems to attract a lot of deep thinking and furrowed brows about its future. The company, which has been around almost as long as the modern Internet, has gone through many faces and phases: Internet […]
From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem. Read the post. And, download the paper. (PDF) Mohan notes the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lotame’s New Target Demographic ad targeter Lotame is starting a new business that involves providing ad agencies and brands with greater insight on how their online ad campaigns are performing. Given the industry’s insatiable thirst for analytics the creation of the Lotame Media Group […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Selling Ads At the recent Consumer Electronics Show, global sales chief Carolyn Everson tells ClickZ’s Zach Rodgers about her company’s new focus on agencies as its sells ads across Microsoft properties: “We are now going very deep agency-by-agency, client-by-client. It’s part of a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Partnering Over Optimization Attempting to take another step in solving the attribution gap, MarketShare Partners and comScore announced a new partnership. From the release: “MarketShare will integrate comScore’s proprietary search, display, mobile and video data into their marketing analytics, resulting in more precise recommendations […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cox Folds The Adify Brand Cox Communications announced that it is bringing vertical ad network tech and media company Adify under the Cox umbrella. Let’s hope it’s not raining. Cox Cross Media and Adify will now become Cox Digital Solutions. According to a press […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Merges Print and Digital Sales AdAge reports that Time is fusing the mighty forces of its print and digital corporate sales, the two units that handle the media giant’s biggest advertisers. Assuming the wheel of the hybrid vehicle is Leslie Picard, previously the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hamman Heads To Chango Parting is always tough, especially when you started the display media group at your digital marketing agency. Dax Hamman is giving up the reigns on the display media group at iCrossing — acquired by Hearst this past summer for a […]
