Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Gets MySpace Display Google announced a new multi-year deal with MySpace that will re-new the multi-year, search partnership (at likely a much lower rate than before) and add display advertising to the mix -identified in the release as: “Full display ad solutions (including […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo!’s McGrory Speaks Out On RTB Yahoo!’s Ramsey McGrory takes a look at the impact of real-time bidding for publishers on Jack Myers’ Mediabizbloggers. He thinks publishers need to consider all sides of the potential impact of putting their non-guaranteed inventory in a real-time […]
Henrique de Castro is VP of Global Media and Platforms at Google. He recently discussed the Google DoubleClick Ad Exchange and other key elements of the company’s display strategy with AdExchanger.com. AdExchanger.com: For Google, can you qualify the strategic value of the DoubleClick Ad Exchange and what it represents? HdC: Display is a huge engine […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleVerify Gets Its DAA Wings DoubleVerify announced that it has been approved by the Digital Advertising Alliance (IAB, 4As, ANA, DMA, AAF) – which is the same group that approved Better Advertising – as “an approved provider for its Self-Regulatory Program, aimed at protecting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Heads To Time, Inc. Interactive Advertising Bureau (IAB) chief Randall Rothenberg is saying adios to his executive duties at the venerable ad trade organization and moving to the publishing world where he’ll assume the title of Chief Digital Officer at Time Inc. According […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Interclick Accused Of History Sniffing Another lawsuit on “history sniffing” has hit the fan as a 28-page complaint has been brought by Sonal Bose against ad network Interclick. According to Courthouse News recitation of the complaint, Bose said Interclick “uses ‘flash cookies’ and hidden […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Trading Desk Rebrands Omnicom Media Group’s display media trading desk has re-branded with a brand new website – and an active twitter account to boot! The site explains, “Accuen is a leading digital media acquisition platform that combines media, data, technology and strategy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revealing The Affiliate Biz Convertro CEO Jeff Zwelling shares some of his company’s experience in measuring conversions and attribution for client publishers and says that affiliate marketing can be a minefield if some of his client’s experiences are taken into consideration. He offers, “One […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IE 9 To Block Cookies The next version of Microsoft’s web browser, Internet Explorer 9, will include a feature which will empower users to block cookies being set by ad targeters. The new IE is scheduled to be released some time next year. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Yahoo!-AOL Rumors In a re-hash of an old rumor, Reuters reported yesterday that the AOL-Yahoo! combination is still simmering, but what parts remain after a merger are up in the air. In an effort to concentrate on combining the two companies core media […]
