Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Donovan And FatTail Partner Donovan Data System extends its digital arms in a new FatTail (AdExchanger.com Q&A) partnership. In regards to the new partner for its iDesk agency media buying product, DDS’ JT Batson says in the release, “(…) Our mission (is) to improve […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo Seeing B2B Momentum Bizo released its own, private, ad tech company version of an earnings report with news that “In 2010, Bizo extended its leadership position by… Achieving 3.5X revenue growth YTD (YOY), and growing its revenue run-rate to just under $10 million.” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TubeMogul Banks $10 Million Video analytics and advertising firm, TubeMogul (AdExchanger.com Q&A), has raised $10 million in Series B funding in a round led by Foundation Capital. Foundation’s Ashu Garg will join the board. existing investors Trinity Ventures and Knights Bridge Capital Partners also […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Steve Ballmer Takes Adobe Meeting The New York Times’ Bits blog speculates that a recent trip to see Adobe executives by Microsoft’s Steve Ballmer and his entourage may be the first step towards an acquisition of Adobe. The NYT’s “The meeting, which lasted more […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Addressing Controls, Privacy CEO Mark Zuckerberg announced on the Facebook blog yesterday that users would have new controls at their disposal. He writes on the Facebook blog, “We’ve long heard that people would find Facebook more useful if it were easier to connect […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Opera Gets An Ad Exchange Everybody is starting their own ad exchange. It’s 2007 all over again!  Opera Software says it plans to leverage its own mobile reach to get exchange-y. From the release: “The Open Mobile Ad Exchange makes the world’s largest mobile […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More On Privacy Icons ClickZ’s Kate Kaye gives an overview of the announcement yesterday regarding the privacy “i” icon and the newly-formed Digital Advertising Alliance in the U.S., which will include all 50 ad networks in the NAI as well as Google, Yahoo and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ad Exchange Sells Itself Mobile remains red hot as mobile ad exchange Mobclix (AdExchanger.com Q&A) has sold itself to a UK mobile marketing agency Velti for an estimated at $50 million by TechCrunch’s MG Siegler who writes, “Velti, which is a public company […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie MediaMind’s Dean Donaldson offers that Radio frequency identification (RFID) may be the cookie solution of the future for Mobile. MediaPost’s Laurie Sullivan quotes Donaldson, “From a mobile marketing perspective, it’s a lot less expensive for retailers to use RFID rather than […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdWords Offering Demo-Targeting Data Dan Friedman announces on the Inside AdWords blog that demographic targeting is now available to advertisers. Looks like demo data is based on the sites a user visits. Friedman explains implications for the consumer: “As with interest categories, users may […]