Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project And FAN Edge Closer As first reported on AdExchanger.com, Rubicon Project is closer to acquiring Fox Audience Network assets as All Things D’s Kara Swisher reports that MySpace will take a “significant minority investment” in Rubicon Project as a result. She adds, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Permuto Gets $10 Million, New Name Retargeting company Buysight (which was Permuto – Q&A from last year) announced that it has closed an initial, $10 million round of funding from ONSET Ventures, Rembrandt Venture Partners, and others including LinkedIn’s Reid Hoffman. The company is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FTC Cop Likes Ad Personalization Ad Age’s Edmund Lee interviews David Vladeck, who is described as “the man who in many ways is in charge of policing the internet for the Federal Trade Commission.” Apparently, the FTC internet cop likes the data-driven world of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rubicon Project Worth $250 Million The Business Insider has let loose with – at the very least – some admirable link bait by publishing “The Digital 100: The World’s Most Valuable Startups.” Checking in at #49 is The Rubicon Project ($250 million estimated value) […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Ready To Gobble Up Start-ups? According to PaidContent’s David Kaplan, AOL CEO Tim Armstrong said at a Goldman Sachs conference that despite AOL’s lagging performance in display this year, things will be improving in 2011. But, more cost cutting will be ahead: “We […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. VideoEgg Buys SixApart, Then Re-brands Six Apart, makers of the MovableType and TypePad blogging platforms, has been acquired by video ad network VideoEgg, which is re-branding itself as Say Media. ClickZ’s Zach Rodgers says, “The main driver of the acquisition was scale in social […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Netezza Is Acquired By IBM (For Now) New-digital-future infrastructure provider, Netezza, has been acquired by IBM as Big Blue (does anyone still call IBM that?) makes a play in the data storage and analytics business. CNN/Fortune writer JP Mangalindan says “IBM is clearly banking […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Certification And Self-Regulation MediaPost’s Wendy Davis reports that the Internet Advertising Bureau (IAB) will roll-out its second wave of strategy around self-regulation today as it will “launch a program to certify that online companies are in compliance with self-regulatory guidelines.” In addition, Better Advertising […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Brings RTB To Its Mobile Platform On the Microsoft Advertising blog yesterday, Raj Kapoor, Global Director, Mobile Advertising Products, announced that real-time bidding (RTB) has come to the mobile exchange. He writes, “With this launch, Windows Phone 7 app developers can maximize their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Yahoo! Ad Formula On The Register, Cade Metz writes about economist/mathematician Preston McAfee who is evidently working on the Right Media Exchange as well as inspiring a sweatshirt worn by Yahoo! CEO Carol Bartz. Metz writes, “Bartz refers to the McAfee creation on […]