A reliable source indicates that News Corp’s Fox Audience Network (FAN) and Rubicon Project are in the final stages of putting together a deal to be announced in the next 24-48 hours. The specifics aren’t clear yet, but a News Corp acquisition of Rubicon Project would put Rubicon under the MySpace umbrella – not sure […]
Today, Peer39 announced that it is bringing its semantic technology to AppNexus’ real-time ad platform. Accordant Media Co-Founder Matt Greitzer comments in the release about its relevance to his company’s media buying needs: “With access to Peer39’s data, all impressions can now be relevant so we never have to buy Run of Network again.” AppNexus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Wise On Madison Avenue And Tech In an opinion piece on AdWeek, MediaBank CEO Bill Wise warns Madison Avenue execs that they better find a solution to the increasingly automated nature of media – or else. He writes, “In an era when media buying […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Devil And Big Aol Ads As large publishers look to create more compelling and higher yielding ads for marketers, the ad size keeps getting bigger. Last week, Undertone announced their “Page Grabber” ad. Now, Aol plans to re-enter the big ad fray. According […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Ads Drumbeat Quickens If you think RIM is just focused on your Blackberry phone development, (buzzer sound) you would be incorrect. Rumored to be in-market for a mobile ad network, Research-In-Motion (RIM) has also filed for a patent of a digital-out-of-home technology called […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NY Times To Stop Printing, Date TBD Speaking at an International Newsroom Summit in London, Chairman and publisher of the New York Times, Arthur Sulzberger says that a print version of the paper will inevitably be stopped. According to Editorsweblog.com which covered the event, […]
On the Official Google blog, VP Neil Mohan summarizes the Google display strategy and announces the launch of a display display campaign. Mohan writes: “Our single message about display advertising can be summed up in three words: ‘WATCH THIS SPACE.’ (see a sample of the creative) Starting today, we’re going to be talking about our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gawker Overtaking Offline’s Online News Except for one newspaper’s website, Gawker has a larger online readership than any offline newspaper with an online presence. Gawker Media‘s Nick Denton is quoted on The Awl about the momentum: “The network as a whole drew 17.8m domestic […]
That’s what it’s called – “Google Instant” and according to the AdWords help section, as users type, AdWords will deliver ads: “As a user starts to type a search, Google Instant automatically shows results for a popular search that begins with those letters. An algorithm tries to predict what the rest of the query might […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Upfront With Microsoft Falls Behind As part of the agreement to buy Razorfish from Microsoft, Publicis agreed to a big media commitment through Microsoft. According to an article in Ad Age, it appears Publicis isn’t going to keep the commitment and may end […]
