Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Billings Revealed Ad Age’s Michael Learmonth reveals the contents of what he says is an internal Google document which shows recent spending by Google’s largest search advertisers. Learmonth writes, “Our review of $574 million of Google’s U.S. billings over the first half of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Still Googles Aol has renewed its search deal with Google for five years and PaidContent’s Staci Kramer writes, “The expanded search and content deal now covers mobile search and puts AOL’s content on YouTube.” Read more. Doug Anmuth from Barclay’s Capital writes in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook CTO Speaks On Ads In a note to clients, ThinkEquity analyst Atul Bagga shared an interview with Facebook CTO Bret Taylor about plans for the social media monster. Among his questions, Bagga asked, “How do you monetize the platform? Do you see the […]
OpenX announced the next step in its strategy to try and “end around” the growing momentum of Google’s DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company announced a partnership similar to its Orange Market deal with Dentsu and CCI (Dentsu’s “media rep firm” subsidiary) to launch OpenX Market Japan. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fallacies About Web Privacy In The WSJ Emory University professor Paul Rubin makes the case for what he sees as recent obfuscation, misleading statements by various parties as it relates to the use of data in online advertising and consumer privacy. In a Wall […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting In Focus The New York Times Miguel Helft and Tanzina Vega take a look at retargeting of consumers through display advertising and reference the experiences of Ad Age’s Michael Learmonth and a consumer named Julia Matlin who are retargeted by Zappos ads. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. USA Today Points To Digital The literally, colorful paper known as USA Today is not just getting a makeover but a complete strategic shift that began late last week. The New York Times reports that layoffs of the workforce are underway and that the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search And Display From Webtrends Web Trends announced update to its product line as drives harder on the ad business. The company announced Webtrends Ads – according to the release – “an end-to-end, data-driven solution for creating, measuring and improving performance marketing acquisition across […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightTag Announces Funding Data rights management platform BrightTag (AdExchanger.com Q&A) announced that it has closed its Series A financing led by TomorrowVentures and New World Ventures with participation from Epic Ventures and the I2A Fund – note TomorrowVentures involvement which is an investment vehicle […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Online Ad Spend Swamis More good news from those who forecast digital ad spend. Borrell Associates says in a release, “Total online ad spending will grow almost 14 percent, from $45.6 billion, in 2010, to $51.9 billion, in 2011, while local online ad spending […]
