Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom On Digital Acquisitions Omnicom’s Jonathan Nelson says in an interview with Dow Jones Newswire that even though the company is focused on growing “organically” (pun? Nelson co-founded agency Organic), the ad holding company is seeing opportunity for digital acquisitions in certain regions saying, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Targeting Geo Apple is readying “precise” geotargeting on its iAd platform if a recent update to its privacy platform is any indication. The L.A. Times Tech blog reports that “the company added a paragraph noting that once users agree, Apple and unspecified ‘partners […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: AdKnowledge At It Again AdKnowledge has acquired CPA network Hydra Group for an unknown amount Having previously purchased MIVA and Lookery’s media business among other acquisitions, the company is looking to become the biggest player in the affiliate world. In the release, Adknowledge […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its products and services associated with display advertising. Now known as “Google Display Network,” VP of Product Management Neal Mohan writes on the Inside AdWords blog, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Partners With SEM Platform Havas Digital announced that it had selected KENSHOO as “their primary technology provider and partner for search engine marketing.” Actually… the partnership seems broader than that as KENSHOO’s platform will “consolidate search, social and mobile campaign management and optimization,” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL On Verge Of “Abandoning” Bebo Actually, the vernacular here is “abandoning” as AOL, which bought Bebo for $800 million, will likely sell it for something around $10 million. As Mike Arrington points out on TechCrunch, it’s likely worthe more, but this gives AOL […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Top Sites And Brands Nielsen released its May 2010 figures for most popular websites and brands.  For sites according to U.S. unique visitors, Google was #1 with 160 million uniques and Facebook was #4 with 125 million uniques. But Facebook crushes all the big […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rosenblatt Takes Chair With Ex-DoubleClick Ad Exchange-er Former DoubleClick exec David Rosenblatt is throwing his hat into the group shopping (think GroupOn? We’ll see.) as Reuters says he’s the chairman of a company called Group Commerce, which describes itself on its website thusly, “Our […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Consolidation: ADISN Sold Battery Ventures-funded ADISN has been sold to community forums owner, CrowdGather, for $5.5 million in stock according to PaidContent’s Joseph Tartikoff. See last year’s AdExchanger.com Q&A with ADISN here when the company was positioned as a creative optimization technology company. Read […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Co-op Agency Model Ad Age’s Rupal Parekh covers a new agency model being put together by former kbs+p partner, Jon Bond with $100 million of financing. Parekh writes, “The entity is being dubbed a ‘cooperative’ to prospective partners and touted as an alternative […]