Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fox Audience Network For Sale? Rafat Ali of PaidContent says that his publication has confirmed News Corp’s consideration of selling the Fox Audience Network (FAN). Has Rupert Murdoch tired of the audience buying (and selling) platform? Pay walls for all? Ali writes that current […]

ContextWeb announced a partnership last week with publisher yield optimizer, PubMatic. Read the release. ContextWeb EVP Jay Sears addressed the new partnership as well the roll-out of real-time bidding on the ADSDAQ Exchange. Why expand the inventory for ContextWeb’s ADSDAQ Exchange with the PubMatic partnership? Additional inventory – in this case via PubMatic’s RTB – […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Display Strategy Localized Forbes’ Laurie Burkitt says that Yahoo! aims to maintain its lead as the top seller of online display advertising and will make local advertising a key component of its display strategy. Looking at areas of potential growth, Yahoo’s VP of […]

There’s more power coming to the buy-side according to DataLogix’ Eric Roza. From last Thursday’s NexTargeting event hosted by X+1 in New York City, the DataLogix President offered his thoughts and predictions for the agency trading desks: “In terms of the agency world and the trading desks, I think we’ll get in the half-billion  dollar […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Legislation Machinations MediaWeek’s Mike Shields looks at pending financial reform legislation that could provide enhanced powers to the U.S. Federal Trade Commission (FTC) around the use of data. Also Rep Rick Boucher is set to introduce legislation in the next few weeks but […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing TV Addressable TV is coming. (Hopefully, people won’t say that 10 years from now.) Google has partnered with kissin’ tech cousins Intel and Sony. The Times tells us: “Google and Intel have teamed with Sony to develop a platform called Google TV […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Picks Verification Partners MediaPost’s Joe Mandese notes that GroupM is “all in” when it comes to verification/validation technology as the media buying juggernaut looks to make sure their ads are running where they should be. AdSafe Media and DoubleVerify are the apparent winners […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy’s Nukala On DSPs CEO Murthy Nukala of demand-side platform, Adchemy, says that in his opinion there are five things that current DSPs can’t do for major advertisers in a column on MediaPost. Number one is: “Create highly specific audiences. DSPs do not allow […]

Yesterday, Yahoo! announced their demand-side platform (DSP) pilot program yesterday in a post co-authored by Ramsey McGrory (VP, North American Marketplaces) and Seth Dallaire (VP, Mid Market Sales) on the Yahoo! advertising blog.  In discussing its partnership with five demand-side platforms and its DSP strategy going forward, McGrory and Dallaire wrote: “The pilot will demonstrate […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google To Reveal Its Display Future From the center stage of the official Google blog, Susan Wojcicki, VP of Product Management, reviews recent developments in Google and DoubleClick ad technologies over the past two years. More importantly, Wojcicki writes, “This is the first in […]