Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fuel For The Rocket Rocket Fuel has raised $2.85 million more in cash from “existing investor Mohr Davidow Ventures, with participation from other backers and company executives” according to Joseph Tartakoff of PaidContent. Read more. To view the SEC filing, click here. Display Catching […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mags Getting Digital Staci Kramer of PaidContent reports that five magazine publishers have made it official: they’re going after the e-reader market with open standards for the “technology, advertising and digital sales.” The five pubs – Condé Nast, Hearst, Meredith), News Corp, and Time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Outside.In VC Pockets Neighborhood news/blog aggregator Outside.In announced that it rang the register with a $7 million round of financing with investors that include CNN, Union Square Ventures and Betaworks . As newspapers struggle to find a solution to drive revenue, local news solutions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turner’s Jacobs On Audience Buying Turner’s Walker Jacobs talks to Mediaweek about a new tool used by the Turner direct sales team called Nexus which can help predict future performance of a client’s ad campaign using audience data sources include ComScore and @plan. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Yahoo! is on the warpath again today with its premium messaging as a blog post by Stephanie Dorman, Senior Director, Client Services and Operations, bangs the drum on the closing of DMX and the new “premium” focus for its Right Media Exchange: “We believe that the future of the Right Media Exchange lies in the […]
David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company. AdExchanger.com: What are some of the key drivers for Efficient Frontier recently announcing expansion of its product line into display advertising? Our goal is to unify optimization across both search and display. There were several developments that led us to launch our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Impression-Level CEO Havas Digital Co-CEO Anthony Rhind talks with CMO.com about a range of digital issues for the agency and explains his agency’s views on media. Rhind says, “In terms of trading media in real time, we have been focused on how the evolving […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vizu Raises $6 Million+ Down economy? Not so much in the ad tech world. Fresh from its AdExchanger.com Q&A, online ad effectiveness firm Vizu announced it has raised $6.75 million from a group of investors including “iNovia Captial and Greycroft Partners with participation from […]
In a reflection of its shift toward a “premium” exchange strategy, Yahoo!’s Direct Media Exchange – acquired as part of the Right Media acquisition – is being shuttered effective January 2010. In an email, participating DMX publishers have been notified today: “Right Media will discontinue the DMX platform on January 31, 2010, so that we […]
