And now.. The Demand-Side Platform reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. AdBuyer.com Brilig CPM Advisors DataXu Invite Media Triggit Turn [x+1] View Intro and More Reactions >> […]
And now.. Ad Networks and Exchanges reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. 24/7 Real Media AdBrite Bizo Brand.net ContextWeb/ADSDAQ InterCLICK LucidMedia Rocket Fuel TRAFFIQ Undertone Networks XTEND […]
And now.. Agency reaction. The questions… What has been the impact of Right Media Exchange? In the future, how important is having at least two, liquid, large scale, ad exchanges in the display ad ecosystem? And why. Havas’ Adnetik Hill Holliday Infectious Media Razorfish Varick Media View Intro and More Reactions >> View Demand-Side Platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it’s new Media+1 platform – “a full-featured media targeting platform” for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. The company added in the release: “The Media+1 platform, […]
TARGUSinfo and Invite Media announced a partnership today. Here is the release. Below is a Q&A on the announcement with David Helmreich is VP of interactive markets at TARGUSinfo and Nat Turner, COO and Founder at Invite Media. AdExchanger.com: What is meant in the release in regards to “accessing AdAdvisor data in real-time”? Is AdAdvisor […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Graphing The Ad Recovery Bnet’s Jim Edwards that the signs have arrived that show a recovery in the advertising market and plots a few Excel graphs showing signs of improvement at ad holding companies such as Omnicom, IPG, Publicis, MDC Partners, Lamar Advertising and […]
Bill Wise is Yahoo! VP/GM, Ad Platforms. Wise answered a few questions that follow up on yesterday’s announcement regarding Right Media’s new positioning. AdExchanger.com: When will Right Media have DSP capabilities? Right Media already has DSP capabilities by leveraging exchange inventory and linking and numerous decisioning, optimization, and analytics technology within the company, and has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mike Walrath Exits Yahoo! SVP of Ad Strategy, Michael Walrath, left the company yesterday telling the WSJ’s Jessica Vascellaro that “it was the right time to ‘move on in my career’ and that he looks forward to ‘taking some time off and working with […]
Read the story by Abbey Klassen in AdAge: “Yahoo Rebrands Its Right Media Exchange as Premium“. More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Direct Selling Survey OpenX just release the results of a survey of its publishers who are selling advertising direct for a +$5 CPM. Lots of interesting data points in the survey. What do many of these publishers have in common: they’re “using a direct […]
