Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Triggit On Media Trading And Investors Jason Kincaid of TechCrunch looks at media trader Triggit’s round of angel investment which includes a who’s who of technologists and venture capitalists including Reid Hoffman of Linkedin, Russ Siegelman of Kleiner Perkins, Larry Braitman, Founder of Adify, […]
You would think that the digital advertising industry has found religion given all the talk about the legendary “Holy Grail” these days. Enormous change is occurring all at once creating opportunity across the board for publishers, advertisers, ad tech companies, data providers and even the occasional blogger. As a result, the quest is “in-process” as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Hires – Shows TerminalOne Screenshots MediaMath announced Monday that it has hired former DoubleClick-er and (most recently) CTO of Travel Ad Network, Anthony Katsur, as “General Manager, Platform.” Also, more news from MediaMath as the company sent AdExchanger.com exclusive screenshots of the new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Invisible Ad Ben Edelman has returned from past ad exploits and this time he’s found that certain online display ads are being shown on websites – and you can’t see them nor can you see the pages on which they are displayed. Emily […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Revenue 2009 Yesterday, PubMatic produced a successful, day-long event, Ad Revenue 2009, that brought together all sides of the online advertising ecosystem. AdExchanger.com was there in force (that means I was there) and moderated a fast-paced panel with Varick Media’s Darrren Herman, VivaKi’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Featured At SMX East An SMX East display/search ad panel featuring representatives from Yahoo!’s Right Media Exchange, Did-It, iProspect and ComScore tried to make the display case for search engine marketers who were not attending the more popular social media panel going on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Google Ad Agency Oh boy… it’s the first of many stories like these. Company X goes to Google which supplies services just like any integrated agency. The Wall Street Journal’s Jessica Vascellaro covers the transformation of the search giant writing, “Several big advertisers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Shuts Down Some Ads According to All Facebook, Facebook is getting more aggressive about policing the advertisements ad networks place through the social media platform. Though the article on Facebook seems unnecessarily hysterical in that Facebook is apparently cutting “IQ Quiz ads” (who […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search, Schmidt, Display BusinessWeek’s Rob Hof goes inside the Mountain View headquarters of Google and is introduced to the human brains within the search engine that try to keep big G on top. Read the article. As an added bonus, Hof includes the transcripts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange and AdWords View-Throughs Good news for the DoubleClick Ad Exchange – If you’re advertising on AdWords through the Google Content Network, a new attribution feature has been enabled showing view-through conversions. This will undoubtedly encourage more display buyers to buy through […]
