Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
A Digital Grows In Publicis
Agency holding companies continue to report revenue growth as Publicis is the latest to say that its 3rd quarter 2010 was positive. According to The Wall Street Journal, the company “posted organic revenue growth of 9.2% for the three months ended Sept. 30, with growth in all regions except Germany and some southern European countries.” Read it. The company said in a news release that there was good news for digital: “Our 12.0% growth in North America is a striking illustration of that strategy’s success. Digital now accounts for 44.4% of Publicis Groupe revenue in North America. Read more.
P&G Gets New Media Maven
“Sproing!” That’s the sound of hundreds of media seller ears coming to attention as Procter & Gamble announced Julie Eddleman has taken over the top media buying job known as “director-North American media and marketing and shopper marketing.” Noting Kantar Media data, Ad Age says that she will oversee the largest media budget in the U.S. – at $2.7 billion last year. Read more.
Rock-And-Pre-Roll
On ClickZ, Douglas Quenqua covers momentum in the interactive pre-roll world and finds that some think the format will help unlock online video’s potential. Chris Allen, vp at Starcom tells Quenqua, “It’s an unproven format, and it’s still the early days, but I really do believe that adding interactivity to pre-roll will be the next step, the next evolution of online video.” Read more.
On iMedia Connection, Dane Christensen, SEM manager for Lyris, provides “7 tips for better use of cookies.” Tip #1: “Identify the web browser – Web pages might display differently, depending on which browser is in use. Some browsers might not even run crucial programs that are important to the receipt of your marketing message, such as Active X or Flash.” Read the other six here.
Greystripe Opens Kimono Slightly
Mobile ad network Greystripe opened the kimono – a little bit – in a news release yesterday as the mobile advertising network told MediaPost’s Mark Walsh, “Bookings for the fourth quarter (are) showing a 600% increase from the year-earlier period. (…) Retail, automotive, and consumer packaged goods brands lead the way when it comes to embracing mobile.” Read more about the momentum here.
AppNexus Summiting
Reprising its April event in San Francisco, The AppNexus Summit rolls into New York City on Monday, November 1. Participating panelists of the 1/2-day event include Brian Lesser of The MIG; Ebay’s Daphne Sacco and Matt Greitzer of Accordant Media. Aaron Easterly, GM of Advertising at Microsoft (AppNexus’ newest investor) will provide a keynote address. And AppNexus CEO Brian O’Kelley will entertain Aol’s Jeff Levick in a cozy “fireside chat” to close the session. Don’t forget your cardigan! (See agenda and request an invite here.).
Making A Game Of Display
MediaMind is still busy producing rich media display ads and the latest includes a game for a Predators’ movie sequel. Describing the game’s features, Adotas’ Gavin Dunaway writes, “Simply clicking on the mouse attacks the hyperactive “berzerker” predator, which runs across your browser window, slipping in and out of cloak mode. As the governator would say, he’s one ugly mofo.” Read more about the mofo.
Ad Trading French-style
Media trading company, Matiro, is producing a morning event focused on the data-driven advertising world next Thursday, October 28 in Paris. Called “Forum du Trading Média,” the company says on its site, “L’essor des places de marché électroniques, aussi appelées ad exchanges, bouscule les habitudes de vente et d’achat d’espace sur Internet. Comment cela fonctionne-t-il ?” Vive La france! Sign-up here.
