Rumor: Complaint To Be Filed About Real-Time Bidding With U.S. Federal Trade Commission

RTB Complaint It’s a rumor at this point, but an anonymous source informs AdExchanger.com that a “major” complaint is likely to be filed tomorrow by a consumer organization that “strikes at the heart of real-time bidding.” As many of you know, real-time bidding is believed to provide greater efficiency in digital display advertising by allowing advertisers and publishers to buy and sell individual display ad impressions (and potentially other formats eventually) in near real-time with the use of targeting parameters such as geographic location and behaviors of the user as well as information on the context of the ad in the page.

Stay tuned.

Update: The news release is here.

By John Ebbert

Must Read

Commerce

Criteo Says It's Bullish On The Future, But The Market’s All Bears

Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.

Commerce

Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness

What people need is an independent agent that peers across retailer and is entirely focused on ecommerce services. At least that’s the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday.

Programmatic

OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

CTV

Say Hello To SAGE, The Latest Agentic AI Platform

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

A robot and human and, colored pink, reach out toward each other against blue background

CTV Roundup

AI Made A Record Play During Super Bowl LIX

Putting aside Bad Bunny’s halftime show, AI companies stole the spotlight on Super Bowl Sunday, from Anthropic and OpenAI to Salesforce and Meta.

Marketers

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

Must Read

Popular