Home Ad Exchange News Social Distancing With Friends: Roku’s Alison Levin

Social Distancing With Friends: Roku’s Alison Levin

SHARE:

Social distancing has been so isolating, Alison Levin is already wishing she was back in a crowded Las Vegas hotel lobby.

“I will never, ever complain again about CES being too crowded, too crazy, too overwhelming,” she said. “I actually miss CES, if you can believe that.”

As VP of ad sales at Roku, Alison is used to working with remote teams globally, although she is checking in with people more often these days. She’s also fielding questions from clients about how streaming is changing during the pandemic and how brands can get involved, while negotiating upfront deals over video chat.

Alison calls in from her backyard in Long Island, NY, (you can hear the odd bird chirping) to avoid waking her toddler Joni from her afternoon nap.

Also in this episode: Alison discusses at-home workouts (she’s running and using the Peloton app) and catching up on old TV shows – that is, when she’s not watching “Finding Nemo” with Joni on repeat.

“I’ve never been more thankful for anything than I am for Disney Plus,” she says.

Must Read

Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3

Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.

Comic: Gen AI Pumpkin Carving Contest

Meet Evertune, A Gen-AI Analytics Startup Founded By Trade Desk Vets

Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.

Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams

The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Even Sony Needed Guidance For Its First In-Game Ad Campaign

In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.

Comic: Always Be Paddling

The Trade Desk Maintains Its High Growth Rate And Touts New Channels

“It’s hard not to be bullish about CTV when it’s both our largest channel and our fastest growing,” said The Trade Desk Founder and CEO Green during the company’s earnings report on Thursday.

After The Election, News Corp Has Harsh Words For Advertisers Who Avoided News

News Corp’s chief exec blasted “the blatant biases of ad agencies and ad associations,” which are “boycotting certain media properties” due to “personal political prejudices.”