Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Pro Forma
As with its Q1 2016 report in April, Yahoo’s second-quarter earnings on Monday were dwarfed by the magnitude of its upcoming sale. The only real question to answer now is which suitor gets to seal the deal. The final bids for Yahoo’s core business are due any day. That’s not to say there wasn’t revenue to be reported. Yahoo generated $1.3 billion in total revenue, $504 million of which came courtesy of Mavens – mobile, video native and social. Of that, mobile composed the lion’s share at $378 million, up from $252 million year over year. For any company other than Yahoo, that’d be considered pretty darned good. But for Yahoo, it’s too little too late. Earnings release is here.
Simulmedia added Tim Spengler, former CEO of IPG’s MAGNA Global, as president and chief revenue officer. “TV was really used as an upper-funnel, brand-building, awareness-generating medium and used in a crude way. But now TV can be used with a digital mindset, and I think that’s what’s going to happen,” Spengler tells Ad Age’s Jeanine Poggi. Simulmedia wants to avoid being branded an “advanced-TV category specialist.” More.
Olympic Teamwork
How’s this for a strategic investment? NBC will outsource the Snapchat presence for its upcoming Olympics coverage to BuzzFeed, a company it invested $200 million in last year. “Instead of handling content for the [Snapchat] channel itself, NBC has recruited a team of 12 producers from BuzzFeed’s video unit to create as much as 20 pieces of content per day for the channel.” According to NBC exec Gary Zenkel, “Success will be based upon how much people watch the Olympics and how broad that audience is.” More.
Down On ‘Flix
Netflix stock took a beating after hours, when the streaming video champ revealed that it’s lagging on new subscribers (1.7 million users added in the past year, when the goal was 2.5 million). The real problem isn’t sign-ups but sign-downs, since Netflix missed projections because it lost more subscribers than anticipated. It shows why OTT leaders often grandfather in subscriber expectations (like multiple users on one paying account) as well as the danger Netflix exposes itself to by eschewing paid media in favor of a single revenue stream. More at The Verge.
But Wait, There’s More!
- Snapchat In Talks With Hollywood About Bringing Shows To The Platform – Digiday
- Smartphones Still Rule The Connected Home Device Landscape – eMarketer
- DoubleVerify Expands In-App Viewability And Fraud Offers – release
- The Insane Ad-Spending Gap Between Clinton And Trump – Ad Age
- AT&T, Verizon, Comcast Make Down Payments For FCC Airwaves Auction – WSJ
- ColorTV Raises $1.5M For Connected TV App Developer Tech – release
- Adweek Acquired By Private Equity Firm Beringer Capital – Adweek
- Meredith Invests In Live Video And VR Content Production Tech – release
- Reasons To Believe The AI Boom Is Real – NYT
- MPP Global Launches Predictive Churn Functionality – release
- What Google Can Learn From Microsoft’s Antitrust Problems – Fortune
- Facebook Android App Lets Users Save, Watch Videos Offline – Gadgets 360
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