Home Ad Exchange News Comcast May Hang On To Hulu Stake; Latest On Dmexco’s Feud With Founders

Comcast May Hang On To Hulu Stake; Latest On Dmexco’s Feud With Founders

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Full Stream Ahead

It would make sense for Comcast to swap its 30% stake in Hulu to Disney to pay down the debt from its $40 billion acquisition of Sky TV, but don’t expect that to happen any time soon. If Comcast sold its Hulu stake, Disney would claim near-full ownership of the OTT platform, of which it now owns 60%, of thanks to its acquisition of 21st Century Fox. Comcast still earns a lot from NBCU content on Hulu, and even more important is what it learns about streaming viewership and subscriber trends. “If Disney had total control of Hulu, with its 20 million U.S. subscribers, it wouldn’t need a new, Disneyflix platform,” writes The Wall Street Journal. “As things stand, it isn’t in Disney’s interests to invest too heavily in a platform from which Comcast benefits.” More.

Dmexco Dust Up

The dispute between Dmexco organizer Koelnmesse and conference founders Christian Muche and Frank Schneider continues. Followers of the saga will recall that Koelnmesse surprisingly fired Muche and Schneider about a year ago over an alleged contract violation. The Cologne Court of Appeals found there was no such violation, and in the latest update, the Chamber of Commerce associated with Cologne found that Koelnmesse’s termination of Muche and Schneider was unfounded. In a statement, Muche and Schneider said they’re going after money owed and damages. “This will be negotiated in early December in the same chamber, seeking EUR 8 million in restitution. Already during the negotiation of our fee the court has made it clear that the further proceedings can only be about the amount of damages.” More.

Operating Costs

An EU antitrust ruling coming into effect Oct.ober 28 will change Android’s contracts so the Google operating system can no longer require smartphone makers to include Google services by default. European search engine and app services hope it will open billions of dollars in mobile real estate, Bloomberg reports. “It has been so dominant for so long that hardly anyone is left in Europe to mount a credible offensive. Still, this is the best chance that potential competitors have had in many years.” Startups could find meaningful growth in only a sliver of Google’s EU browser and search market. The outcome is a setback for Google even if it doesn’t lose market share, since without the contractual deals it must outbid players like Microsoft to pre-install its search engine and suite of apps. More.

But Wait, There’s More!

Must Read

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).

Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial

A lot has already been said and cited during the Google ad tech antitrust trial, with more to come. Here are a few of the most notable quotables from the first two weeks.

The FTC's latest staff report has strong message for social media and streaming video platforms: Stop engaging in the "vast surveillance" of consumers.

FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices

The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.

Publishers Feel Seen At The Google Ad Tech Antitrust Trial

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Albert Thompson, Managing Director, Digital at Walton Isaacson

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

A comic depiction of Google's ad machine sucking money out of a publisher.

DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)

Comic: Alphabet Soup

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.