Home Ad Exchange News Amazon TV Growing Faster Than Roku; Snap Loses Another Exec

Amazon TV Growing Faster Than Roku; Snap Loses Another Exec

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Coming Under Fire

Roku has built a lead in the OTT streaming device market, despite strong competition from Amazon, Google and Apple. But that may not be true forever. Morgan Stanley analysts said Amazon’s Fire TV market share has grown in the past year, while Roku has held steady. Device sales have been a less important revenue driver for Roku since it IPOed a year ago and subsequently grew its advertising platform, which now accounts for the majority of revenue. But Amazon can still threaten Roku’s overall business. Business Insider wrote: “The danger for Roku is that its rivals, particularly Amazon, might slow the growth of its advertising business, whether by stealing market share from its devices and software or by diverting the attention of Roku users to alternate video services.” More.

Unsnapped

Snap head of content Nick Bell is the latest in a string of high-profile executives to leave the company, Variety reports. Bell, who had been with Snap for five years, led the team that launched Discover and helped build the platform’s media partnerships with brands like NBCUniversal, as well as its original content. He will be replaced by former Huffington Post CEO Jared Grusd, who joined Snap in October to succeed departing strategy chief Imran Khan. Bell’s exit isn’t a good look for Snap, which is not only losing its executive team – CFO Drew Vallero, sales VP Jeff Lucas and product VP Tim Conrad have all left in the past year – but also its user base. In its Q3 earnings, Snap reported daily active users were down 1% from last year and will continue to fall in Q4. More.

Survey The Field

SAP has agreed to acquire the marketing survey and analytics business Qualtrics for $8 billion. It’s a surprise move as Qualtrics was about to IPO with an expected value between $5 billion and $8 billion. As with other recent multibillion dollar software acquisitions – like IBM’s $33 billion deal for Red Hat, Microsoft dropping $7.5 billion for GitHub or Salesforce snapping up MuleSoft for $6.5 billion – this SAP deal marks the new “Consumer Era” as major enterprise companies transition from traditional enterprise resource planning (ERP) and CRM systems to a new kind of direct customer data management. “ERP showed what was happening in the main office and CRM what was happening in offices all over the world; experience management promises the ability to understand what is happening with customers directly,” wrote Ben Thompson of Stratechery. More.  

But Wait, There’s More!

You’re Hired!

Must Read

Scales and hands touching the bowls with index fingers from opposite sides. Arguments, evidence and tricks in trial. Concept of judging, trial and justice

The FTC Bars Kochava From Selling Sensitive Data Without Consent

It’s been nearly four years since the Federal Trade Commission first accused Kochava of selling highly sensitive location data. Now, the two have finally reached a settlement.

Comic: CTV Tracking

Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops

Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.

AdExchanger Senior Editors Anthony Vargas and Alyssa Boyle.

POSSIBLE 2026: AdExchanger's Hot Takes

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included.

POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?

Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.

Google Touts Its AI Ad Tech Adoption And New AI Max Features

Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.