Then there's Yahoo's ad tech business – namely Flurry and BrightRoll.
Observers say BrightRoll could serve as the basis for a combined ad stack, since it has both a video DSP and exchange, and AdExchanger sources have described AOL’s video platform Adap.tv as in dire need of an upgrade.
In addition to a price reduction, Verizon and Yahoo will now share “certain legal and regulatory liabilities arising from the data breaches,” according to the companies.
Upon the deal’s closure, Yahoo is responsible for paying 50% of any cash liabilities incurred from non-Securities and Exchange Commission (SEC) government investigations or third-party litigation related to the breaches.
Any liabilities arising from shareholder lawsuits and SEC investigations will continue to be Yahoo’s responsibility.