Home Ad Exchange News Programmatic Grows In China; No More Noto At Twitter
Ad Exchange News

Programmatic Grows In China; No More Noto At Twitter

By AdExchanger

SHARE:

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Up To BAT

The programmatic market in China grew roughly 49% to $16.7 billion in 2017, according to new figures released by eMarketer. Almost 80% of programmatic spend in China went to mobile.  Programmatic’s share of display spend in China is 60%, which still trails the US (78%). Baidu, Alibaba and Tencent dominate the Chinese programmatic market, with more than half of all media deals processed through their platforms, compared with the 36.5% of buys executed through other real-time exchanges. “Internet giants Baidu, Alibaba and Tencent – the so-called BAT companies – will continue to dominate the programmatic advertising landscape as consumers spend more time on their digital platforms.” More.

Oh Noto!

The nest just got a little emptier at Twitter with the resignation of COO Anthony Noto, who’s taking over the CEO role at online lender SoFi. Noto’s departure is a blow for Twitter, which was finally winning over investors with signs of user growth and potential profitability. Wall Street doesn’t like C-suite musical chairs, and Twitter has seen an exodus of leaders in the past two years. COO Adam Bain and CTO Adam Messinger both left in 2016. Noto, who served as the NFL’s CFO before joining Twitter, was deeply involved in Twitter’s investments in live video, including its deal to stream “Thursday Night Football.” Members of the Twitter executive team will take on Noto’s responsibilities for the time being. Recode has more.

Agency Fraudsortium

A consortium of 28 fake ad agencies were behind a massive fraud push last year that led to 1 billion impressions delivered to consumers, Ars Technica reports. The fraudsters used Twitter, LinkedIn and fake websites to develop legitimate relationships with ad platforms, enabling them to reach 62% of the ad-supported internet on a weekly basis, according to research from security firm Confiant. The ads initiated mobile redirects that led to malicious software and tech support scams. Such forced redirects are an increasingly popular scheme among fraudsters. More.

The Criteo Corps

Ad tech vet Mike Peralta, who served as CEO of the now-defunct DSP AudienceScience (read AdExchanger coverage) during its heyday as a tech provider for P&G, has joined Criteo as EVP of central sales and operations. Peralta, the former CRO of MediaMath and COO of early ad net Magnetic, is charged with growing Criteo’s commerce marketing business and will report directly to COO Mollie Spilman. Peralta is also tasked with rolling out a new incentive management platform for Criteo, and integrating the company’s brand solutions into a larger global organization. Release.

But Wait, There’s More!

You’re Hired!

Must Read

The FTC's latest staff report has strong message for social media and streaming video platforms: Stop engaging in the "vast surveillance" of consumers.
Privacy

FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices

The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.

Publishers

Publishers Feel Seen At The Google Ad Tech Antitrust Trial

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

Albert Thompson, Managing Director, Digital at Walton Isaacson
Agencies

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depiction of Google's ad machine sucking money out of a publisher.
Google antitrust trial

DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)

Comic: Alphabet Soup
Online Advertising

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

Comic: The Unified Auction
Google antitrust trial

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

Popular

  1. The FTC's latest staff report has strong message for social media and streaming video platforms: Stop engaging in the "vast surveillance" of consumers.
    Privacy

    FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices

    The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.

  2. CTV Roundup

    NBCU Wants To Standardize The Pain Of Creative Ad Delivery

    Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.

  3. Comic: Peak RMN
    commerce

    Retailers Are Opening Themselves To Programmatic – But Will They Regret It?

    Most retailers are long past withholding their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that a good decision?

  4. FTC Commissioner Melissa Holyoak, speaking at the NAD's ad law conference on Tues., Sept. 17. 2024. (photo credit: Brian O’Doherty, www.odohertyphoto.com)
    Federal Trade Commission

    FTC Commissioner Melissa Holyoak Decries The Term ‘Surveillance Advertising’

    Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak.

  5. CTV

    Roku Launches Its Own Self-Serve Ad Platform

    On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.