Home Ad Exchange News Programmatic Harmony; Hotels On The Fly
Ad Exchange News

Programmatic Harmony; Hotels On The Fly

By AdExchanger

SHARE:

programmaticroundupHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Everyone Wins

It shouldn’t be programmatic versus premium, David Jacobs, SVP publisher sales at AOL Networks, attempts to explain in a column for Ad Age. It’s all about knowing which to use and when. He writes, “For advertisers and publishers alike, a fully integrated strategy combines both programmatic and premium approaches. Programmatic tools, engaged intelligently, simply take the busy work out of routine buying.” Read more.

Hotel To Go

Consumers are more frequently delaying hotel bookings until they’re in transit, and Best Western hopes to capture some of that market with mobile advertising. According to Mobile Commerce Daily, the company uses geo-fencing and location data to serve ads to people, which allow them to book hotels from their phones. So far Best Western is seeing success, with the highest CTR being 2.3%. Read more.

RTB For All

SiteScout announced the launch of an RTB API via press release, which will be open to developers and businesses immediately. “SiteScout has always been about empowering marketers, agencies and advertisers, with an accessible programmatic ad buying platform,” said Paul Mokbel, CEO of SiteScout. “This is why we launched this API: to give them the right tools to create their own RTB-powered ad products.” Read the release.

Omnicom Part 3

Omnicom Group is creating a third media agency, according to Ad Age, but there is no official word from the company yet. It wouldn’t be the first time a holding company created additional agencies, in fact Omnicom is the last holding company with fewer than three agencies. According to the article the company has been reaching out to executives to try and poach a CEO for a third agency. Read more.

Earnings

But Wait, There’s More!

Must Read

The FTC's latest staff report has strong message for social media and streaming video platforms: Stop engaging in the "vast surveillance" of consumers.
Privacy

FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices

The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.

Publishers

Publishers Feel Seen At The Google Ad Tech Antitrust Trial

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

Albert Thompson, Managing Director, Digital at Walton Isaacson
Agencies

To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics

Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
A comic depiction of Google's ad machine sucking money out of a publisher.
Google antitrust trial

DOJ vs. Google, Day Five Rewind: Prebid Reality Check, Unfair Rev Share And Jedi Blue (Sorta)

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”)

Comic: Alphabet Soup
Online Advertising

Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

Comic: The Unified Auction
Google antitrust trial

DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules

On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.

Popular

  1. CTV

    Roku Launches Its Own Self-Serve Ad Platform

    On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.

  2. Publishers

    Publishers Feel Seen At The Google Ad Tech Antitrust Trial

    Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

  3. PODCAST: AdExchanger Talks

    Adam Heimlich, Ad Tech Time Traveler

    If Adam Heimlich could travel back in time to alter the future of online advertising, he would go to Google’s acquisition of DoubleClick in 2007, but not necessarily to stop it.

  4. Programmatic

    New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers

    Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time.

  5. Comic: Alphabet Soup
    Online Advertising

    Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

    In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.