Home Ad Exchange News Yahoo!’s McGrory Says We’ll Keep Working With DSP Partners (Invite Media)
Ad Exchange News

Yahoo!’s McGrory Says We’ll Keep Working With DSP Partners (Invite Media)

By AdExchanger

SHARE:

Yahoo!VP Ramsey McGrory of Yahoo! spoke to AdExchanger.com about today’s announcement regarding the acquisition of Invite Media by Google.

“Demand-side platforms (DSP) are a new participant in the digital advertising marketplace with the potential to provide a lot of value.  Yahoo! created a DSP pilot program earlier this year to work closely with several DSP leaders, including Invite Media, to establish best practices in audience buying for our mutual clients. We expect to continue working with our DSP partners to understand their evolving business models, and most importantly to provide marketers with integrated targeting and measurement for the audiences they most want to reach.”

Tagged in:

Must Read

Programmatic

Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why

Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Programmatic

PubMatic Is All In On Agentic AI

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Comic: Always Be Paddling
Marketers

The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth

While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.

CTV

TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Publishers

Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value

In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.

Popular

  1. Comic: Always Be Paddling
    Marketers

    The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

    The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

  2. Programmatic

    PubMatic Is All In On Agentic AI

    PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

  3. Coins falling out of a hole in a moneybag
    Marketers

    WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label

    During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

  4. CTV

    TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

    On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

  5. CTV Roundup

    Horizon Media’s David Campanelli Shares His Strategy For Breaking Down Media Silos

    Who says TV is the only media channel that could benefit from converged buying?