Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Yahoo! Reports Q2 2010
Yahoo! reported its second quarter financial results yesterday and it included another strong quarter for display. From the release, “Marketing services revenue from Owned and Operated sites of $881 million increased three percent compared to $858 million for the same period of 2009. This was primarily driven by a 19 percent increase in display advertising revenue, partially offset by an eight percent decline in search advertising revenue.” See the release (PDF). And, get the earnings slides (PDF). Finally, hear the conference call. According to Joseph Tartakoff of PaidContent, Yahoo! missed expectation on revenue but surpassed them for earnings: “For the quarter, net revenue dropped one percent to $1.128 billion from $1.14 billion a year ago. EPS came in at 15 cents per share, up from 10 cents per share during the second quarter of 2008. Analysts on average had expected net revenue of $1.16 billion and EPS of 14 cents per share.” Read it.
Google Adds Images To Search
Google continues to make search more like graphical display as search Google Image Search will now gets image ads. Google Product Manager Nate Smith writes about the new feature on The Official Google blog, “And for our advertisers, we’re launching a new ad format called Image Search Ads. These ads appear only on Google Images, and they let you include a thumbnail image alongside your lines of text. Check out our Help Center for more info on how try them out; we hope they’re a useful way to reach folks who are specifically looking for images.” Read more.
New Privacy Bill
ClickZ’s Kate Kaye covers the new bill introduced by Congressional Representative Bobby Rush of Illinois. It appears the bill wasn’t as draconian as some may have feared. Quoting the IAB’s Mike Zaneis, the new bill is “a step in the right direction. In particular, [Zaneis] said a safe harbor provision in the Rush bill for companies participating in an industry self-regulatory program – such as one the IAB and a coalition of advertising trade groups are developing – is ‘a huge concession to the industry’s work towards building an [online behavioral advertising] self regulatory program.’ Read more.
Apple reported its Q2 2010 earnings and to no one’s surprise, the company is awash in profitability. From the release: “The Company posted record revenue of $15.7 billion and net quarterly profit of $3.25 billion, or $3.51 per diluted share.” Read more. Listen to a recording of the earnings call here. According to the LA Times Tech blog, Apple easily exceeded Wall Street expectations of $3.11 EPS. Read more.
Display Networks And Big Reach
ClearSaleing’s Chief Innovation Officer, Adam Goldberg, takes Search Engine Watch readers through the basics of CPA buying as well as the importance of attribution management in his article on the popular search news site. Goldberg touches on the issue of “cookie wars” and says, “Some display networks claim to have a reach in excess of 90 percent. By virtue then, more than 90 percent of your orders will be claimed by a display ad network. Does any marketer truly believe a display network deserves to be credited for more than 90 percent of their orders?” Read more.
LeadsCon In NYC
Next Monday and Tuesday, Jay Weintraub’s LeadsCon event takes place as the data-driven world of lead generation gathers at NYC’s Marriott Marquis. Last year’s prescient agenda included panels on data-driven display. This year’s agenda is no different with a panel titled “Old vs. New: Display Media Battle Royal” and includes Nat Turner of Invite Media, Michael Katz of InterClick, AdMeld’s Michael Barrett and Sean Cheyney of AccuQuote with JEGI’s Tolman Geffs moderating. See the agenda.
MediaMind And Digital Element
Demand-side platform MediaMind has added the IP targeting capabilities of Digital Element to its suite of offerings. According to the release, Digital Element is “95 percent accurate at a city level worldwide (…and) provides a broad range of data points on the consumer’s location and context.” Read more.
The Redcoats Are Here
Jonathan Mendez takes a swing at what he calls “redcoat marketers” who he says have no respect for the consumer. He writes, “What the brand marketers on Madison Avenue don’t know or care about is that brand has always ruled the highly transactional practices of email, affiliate and search marketing both on volume and ROI.” If they only knew, they’d be better leveraging today’s digital marketing tools. Read more.
Day 1 – Right Media Open
Here are a selection of tweets from the Yahoo-sponsored Right Media Open event taking place yesterday and today in Chicago. From @gregoryhills: “[DataXu’s] M. Baker appreciates the volume discount OMG got from GOOG, but doesn’t understand why they’d use tech from supply side to do allocation.” Dave Helmreich of TARGUSinfo tweeted: “eHarmony spent $93M on TV ads in first 3 quarters of 2008, yet their users are online more than they watch TV. What am I missing?” And, former Yahoo! Right Media GM Bill Wise took note of the RMO twitter stream and tweeted about his new company and GCA Terence Kawaja’s speech at the event: “@tkawaja ‘Advertising lacks an operating system’… Thanks for the props, Terry! MediaBank is an operating system- www.mbxg.com.”
Mobile Performing At IAB
Citibank analyst Mark Mahaney shared his observations on the IAB Mobile Marketplace which took place on Monday. Mahaney notes performance anecdotes, “Mobile Advertising Engagement Metrics Outpace Desktop Ad Metrics – JumpTap reported 3X the engagement in Rich Media Ads served on mobile SmartPhones vs. traditional banner , and 2X the consumption views of mobile Ad trailers for studio clients vs. that of PCs. PointRoll also noted similar findings, with iPad Ad Interaction at 1.10% vs. Mobile at 0.5%, and desktop at 0.26%.”
Fore! Silicon Alley!
kbs+p’s Chief Digital Officer Darren Herman is guiding Silicon Alley to the links – golf links – with the “The Silicon Alley Golf Invitational” in NYC suburb Carmel, New York. Read more. In a release, Herman does not hesitate to set the bar high for the event saying, “We are hoping to turn Carmel, NY into a miniature Allen & Company Sun Valley Conference for the day; as with years past, I expect lots of [business] conversation on the course and during the luncheon following the 18 holes.” All proceeds go to charity. See the official site.
