Read the story by Abbey Klassen in AdAge: “Yahoo Rebrands Its Right Media Exchange as Premium“.
More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.
Read the story by Abbey Klassen in AdAge: “Yahoo Rebrands Its Right Media Exchange as Premium“.
More from Yahoo! VP/GM, Ad Platforms, Bill Wise on the Right Media blog here.
The FTC’s latest staff report has strong message for social media and streaming video platforms: Stop engaging in the “vast surveillance” of consumers.
Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners.
Most retailers are long past withholding their shopper data from programmatic tech. They prefer the low-hanging fruit. But was that a good decision?
Has the Federal Trade Commission been overstepping its bounds? Yes, according to newly appointed Republican FTC Commissioner Melissa Holyoak.
On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand.