Frank Weishaupt is VP North American Marketplaces at Yahoo!.
We’re also working to enable partners to leverage value-added data and insights across the exchange and to more easily integrate our platform with other exchanges with unique hosted supply and/or demand. This will promote the transparent flow of supply and demand across multiple platforms. And we are innovating. I’m most excited about our real-time bidding capability, which is currently in beta with top supply and demand partners. Our real-time bidding capability will obviously benefit the smaller exchanges by helping them increase supply or demand in their respective marketplaces to gain scale, but we are being sensitive to the business objectives of those constituents who want access to real-time bidding. We want to ensure we are empowering unique and differentiated offerings and not just creating increased fragmentation.
Marketers take note: We get it. Budgets are precious and the market is increasingly fragmented. We know you work with multiple exchanges and we look forward to working with them and integrating with them for our partners. Hopefully, they will follow our lead and embrace openness because the industry will be best served by transparency and liquidity.