AudienceScience announced that is has acquired ad network, Wunderloop, as AudienceScience looks to broaden its reach in the European market. According to the release, "Wunderloop offers the possibility to precisely reach target groups on the Internet and was the first company in Germany to qualify for the European Union-backed 'EuroPriSe' seal for exemplary privacy protection." Read the release. Click here for the German reaction (translate to English here).
AudienceScience CEO Jeff Hirsch discussed the acquisition.
AdExchanger.com: Why buy Wunderloop?
JH: Consolidation of the industry is underway, and AudienceScience is leading the way. Wunderloop has been a key player in the EU market, and we have admired the company as another leader in the targeting space, so it is exciting to bring the two companies together. The wunderloop acquisition turns AudienceScience into the worldwide market leader in targeting technology.
What will the Wunderloop office look like in terms of number of employees and how it interfaces with AudienceScience?
The wunderloop business will become a wholly owned subsidiary of AudienceScience and will operate under the wunderloop brand at this time. AudienceScience is the ideal buyer. The combined strategic direction, technology and - not least - the mentality of all management and staff are an excellent match. wunderloop’s staff and management are looking forward to working with their US colleagues.
How will you overcome sensitivities to audience targeting in the EU?
Wunderloop has always operated under stringent compliance with EU privacy regulations, and AudienceScience will be maintaining that compliance. In fact, we are two of the industry's leaders in privacy standards.
By John Ebbert