:

InterCLICK Taps Markets For $12 Million; Pres Katz Says Ad Network Model Is Validated

Wednesday, December 16th, 2009 – 4:10 pm

SHARE:

Fresh from its move to the NASDAQ, InterCLICK announced that it has succesfully placed “2,875,000 shares of common stock to a select group of institutional investors.” Given the sale price of $4.50 share, InterCLICK now has a cool $12 million in net proceeds to play with. Acquisitions? More tech? Feet on the street? We’ll see. Read the release on Yahoo!.

AdExchanger.com caught up with InterCLICK president, Michael Katz…

AdExchanger.com: What does the investment mean for InterCLICK? And, can you characterize the openness to investment in advertising technology companies these days by investors? Market improving?

MK: This is a significant development for us and hopefully continues to validate the network model amidst other industry trends. Having access to significant capital (for the first time) will allow us to continue to deliver innovative solutions on behalf of our clients.

Its tough to compare the openness to investment between us and private companies because they are two very different types of investors but hopefully we are helping to validate the model for everyone.

AdExchanger.com: Looking back at the ad industry the past year, any surprising developments come to mind?

MK: The most surprising development was the hype around RTB, still way too early.

By John Ebbert

Tagged in:

ad exchange

//

ad network

//

interclick

//

real-time bidding

//

rtb

Next In Ad Networks

CPL Advertising Invading Brand Advertising Says Pontiflex CEO Lasker

Must Read

Comic: Game Over?

The Google Antitrust Remedies Are Too Little, Too Late – But Publishers Will Take What They Can Get

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren’t expecting much relief from the court’s behavioral remedies.

Comic: "Deal ID, please."

Can Sell-Side Curation Solve The Cookieless Audience Problem For Advertisers?

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

ad tech acquisition

Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

HBO MAX’s Reddit Account Was Compromised And Used For Ad Fraud

A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.

Gaming Wants To Prove It’s Just Like Other Media Channels – While Also Owning How It’s Different

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more. Leaning into gaming’s differentiators will come later, after bigger budgets arrive.

Comic: Clickbait

ad tech acquisition

Taboola Eyes The Finance Vertical With An Offer To Acquire Ad Network Dianomi

Taboola has made an offer to buy Dianomi, a UK-based ad tech company that connects financial advertisers with premium business and finance publishers.