Home Ad Networks InterCLICK Taps Markets For $12 Million; Pres Katz Says Ad Network Model Is Validated
Ad Networks

InterCLICK Taps Markets For $12 Million; Pres Katz Says Ad Network Model Is Validated

By AdExchanger

SHARE:

InterCLICKFresh from its move to the NASDAQ, InterCLICK announced that it has succesfully placed “2,875,000 shares of common stock to a select group of institutional investors.” Given the sale price of $4.50 share, InterCLICK now has a cool $12 million in net proceeds to play with. Acquisitions? More tech? Feet on the street? We’ll see. Read the release on Yahoo!.

AdExchanger.com caught up with InterCLICK president, Michael Katz…

AdExchanger.com: What does the investment mean for InterCLICK? And, can you characterize the openness to investment in advertising technology companies these days by investors? Market improving?

MK: This is a significant development for us and hopefully continues to validate the network model amidst other industry trends. Having access to significant capital (for the first time) will allow us to continue to deliver innovative solutions on behalf of our clients.

Its tough to compare the openness to investment between us and private companies because they are two very different types of investors but hopefully we are helping to validate the model for everyone.

AdExchanger.com: Looking back at the ad industry the past year, any surprising developments come to mind?

MK: The most surprising development was the hype around RTB, still way too early.

By John Ebbert

Tagged in:

Must Read

A scale with the letters AI on one side and a pencil and ruler on the other. The pencil and ruler represent the concept of measurement and precision
Measurement

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.

CTV

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.

CTV

Why Critics Say Email-Based IDs Don’t Work For CTV

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
PODCAST: AdExchanger Talks

How ‘Wrapped’ Insights Become Audience Segments

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.

Marketers

Pirated Sports Streams Are Warping TV’s Most Important Ratings

Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.

CTV roundup

AI Is Redefining Premium Content – Which May Not Be A Good Thing

At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.

Popular

  1. CTV

    Why Critics Say Email-Based IDs Don’t Work For CTV

    Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

  2. CTV

    Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

    Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.

  3. A scale with the letters AI on one side and a pencil and ruler on the other. The pencil and ruler represent the concept of measurement and precision
    Measurement

    Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

    Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.

  4. Evgeny Popov, Global Media Executive
    OPINION: Data-Driven Thinking

    Why Agentic Measurement Will Reprice The Ad Market

    Binary measurement preserves margin and lets late-arriving impressions claim credit they may not deserve. We need a new measurement model for the AI era.

  5. A comic showing lab techs as stand-ins for legislators experimenting with provisions for US state privacy laws, including restrictions on collecting sensitive data.
    Privacy

    Pixels On Trial: Why The IAB Says A Recent Lawsuit Is A Threat To All Ad-Supported Media

    The IAB filed an amicus brief in Baker v. Seattle Children’s Hospital, which is currently before the Washington Supreme Court. The case likens modern advertising practices to deceptive phone wiretapping cases in the 1960’s.