The company has made four acquisitions since 2011 (Adotomi, MediaWhiz, Adperio and MobAff), and has raised $17 million in venture funding from Viola Private Equity.
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As AdExchanger noted in March, Matomy's business is a three-legged stool consisting of a publisher network, an affiliate channel and a programmatic sales channel supported by a global partnership with AppNexus. Within these buckets, it supports multiple formats including desktop display, mobile and email. It hopes to become the world's largest company focused on performance-based digital ads.
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