AdExchanger Talks interviews key figures in marketing who are transforming digital advertising and media. New and previously published episodes are available on this page and on your preferred podcast app.
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider’s Jana Meron will speak at AdExchanger’s upcoming PROGRAMMATIC IO New York conference on October 25-26 in a presentation titled “Insider View From The Publisher.” Meron is a big booster of ads.txt, the new IAB Tech Lab-created initiative that lets publishers easily broadcast a list of their […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mediaocean is boring – in a good way. The 50-year-old marketing workflow and billing provider offers a relatively mundane set of marketing and advertising enablement tools. Its customer base is stable, its revenue predictable. In a few years, God willing, the rest of the […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week’s podcast guest, Kieley Taylor, will speak at AdExchanger’s upcoming PROGRAMMATIC IO New York conference on October 25-26 on a panel titled “Battle of the Platform APIs.” Social media advertising continues to evolve at a breakneck pace, driven by video, a new generation […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Among early programmatic ad platforms, 10-year-old AdRoll is unique in the breadth of its customer base. With 35,000 mostly small-to-mid-sized companies in its roster, AdRoll claims to be the most widely adopted standalone performance-marketing platform. AdRoll is profitable, and it expects to surpass $300 […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Rubicon Project’s new CEO, the storied Michael Barrett, comes into the studio for the latest episode of AdExchanger Talks. And he doesn’t disappoint, talking in-depth about the company’s roadmap and fee structure. Barrett has known Rubicon Project since its inception 10 years ago, when […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Programmatic has matured far beyond its early days as a source of low-CPM, backfill demand for publishers, but marketplace friction and talent shortages are still holding it back. “Programmatic enables so much more than what exists on the direct sales side,” Ryan Pauley, Vox […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. NBCUniversal’s upfront event at Radio City Music Hall next Monday will kick off a month of negotiations between media buyers and networks. And NBCU is the biggest seller in the upfront. Basically, if ad deals were family meals, this would be Thanksgiving dinner. But […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Once upon a time, The Washington Post took a conservative approach to digital platforms like Facebook. Then Jeff Bezos bought the paper and everything changed. The latest episode of AdExchanger Talks brings you an in-depth discussion with Jarrod Dicker, WaPo’s head of commercial product […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As global CRO at Bloomberg Media, Keith Grossman oversees a “business within a business” that reaches 62 million users and brings in nine figures of revenue annually. In the latest episode of AdExchanger Talks, Grossman describes his sales strategy for that business-focused audience, and […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. When the news dropped that Oracle would acquire Moat, DataXu CEO Mike Baker’s first thought was not that Oracle had made a big move in measurement, but that it had bought a piece of the walled garden action. “At some level you can look […]
