AdExchanger Talks

Welcome to episode No. 12 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Sourcepoint, run by former Google and AdMeld exec Ben Barokas, once solely focused on helping publishers solve for ad blocking. Today it’s pushing into subscription enablement for those media companies – and even bundling subscriptions across publishers. “Ad blocking was […]

Welcome to episode No. 11 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The number of independent cross-device measurement firms continues to shrink as player after player is acquired. Last year Telenor snapped up Tapad, and Adelphic went to Time Inc. just this week. Drawbridge, led by CEO Kamakshi Sivaramakrishnan, is the lone wolf […]

Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk’s IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech stocks. “There was a lot of negative sentiment […]

Welcome to episode No. 9 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Since PubMatic President Kirk McDonald joined the company from Time Inc. five years ago, publishers have had to continuously react to market changes. Mobile, video, fraud and viewability have each disrupted and transformed the media seller’s calculus. But none of […]

Welcome to episode No. 8 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. According to Nate Woodman, GM of demand solutions at IPONWEB, the deployment of brand data in the media-buying arena is at an early stage. His pet thesis: Now that CRM activation in programmatic is common, the next challenge will be […]

Welcome to episode No. 7 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Are ad tech fees still shrinking? “Without a doubt,” Erica Schmidt says in the latest episode of AdExchanger Talks. A 15-year veteran of search and digital advertising, Schmidt is the North American managing director at Cadreon, Interpublic Group’s programmatic arm. […]

Welcome to episode No. 6 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Scott Knoll was named CEO of Integral Ad Science five years ago, when ad verification mostly served to ameliorate brand safety concerns. Then the twin terrors of fraud and viewability came along and recast the programmatic marketplace in terms of […]

Welcome to episode No. 5 of AdExchanger Talks, a podcast from the AdExchanger editorial team on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Omnicom Group’s leadership credits the company’s analytics arm, Annalect, with helping it capture a bunch of new business in […]

Welcome to episode No. 4 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now.   Joe Zawadzki is an original gangster of ad tech, having founded multiple companies, including [x+1] and MediaMath, and angel-backed some 40 others. […]

Welcome to episode No. 3 of AdExchanger Talks, a new podcast on data-driven marketing. Let us know if you like it, and please subscribe via your preferred channel. Use the player below to listen now. Brian Adams is one of a relatively small cast of characters underpinning the modern ad tech business. He was CTO and co-founder of […]