“For us it’s about transparency. It really seems like a big black box. We’ve been taking a more conservative approach. Maybe it’s our German heritage to be more cautious.”
-Gerhard Louw, Senior Manager of International Media Management at Deutsche Telekom, responding to a question about his company’s use of agency trading desks. Louw spoke yesterday at the Association of National Advertisers’ Media Leadership conference.
In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.
At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.
“I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said Anne Martin, director of shopper marketing for Mondelez International, which owns Oreo, Ritz, and a variety of other snacks.
Even brand safety companies think news blocking has gone too far. DV is exploring ways to help advertisers support legitimate news and just hired its first-ever head of news.
Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.
In its sales pitches, hands-on-keyboard sessions and during conversations with ad tech vendors and Amazon sellers, Amazon consistently combined its content fortress with AWS and its investments in AI and machine learning.
In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.
Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins.
