Dentsu Taps Out; Prebid Thwarts Transaction Tracking
Dentsu might sell its overseas business; a Prebid update worries the buy side; and Washington State imposes a new ad tax.
Topic
Agencies
-
PODCAST: The Big StoryNot So Long, Solimar
Change can be bumpy. From The Trade Desk’s Solimar-to-Kokai transition to Nielsen’s transition to its Big Data + Panel offering, we go inside customers’ challenges with these two transforming platforms.
-
Rumors Aside, The Trade Desk Isn’t Deprecating Solimar Any Time Soon
The Trade Desk currently has no concrete plans to deprecate its legacy Solimar user interface in order to push adoption of its new UI, Kokai.
-
PODCAST: The Big Story
Transparent Non-Transparency
Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”
-
Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life
Carat is using “people-powered” AI to build agents that understand how to best reach specific audience personas.
-
Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom
During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.
-
Unlocking Holiday Success: 5 Tips To Make Your CTV Investment Go Further
For advertisers, the holiday season poses an optimal opportunity to reach a new and broader audience, boost sales and foster brand loyalty with customers. And this season, CTV should be a core area of focus.
-
Even HP Has A Media Network Now; Publicis Sees The Sunny Side
Sing along, now: “Everything is an ad network!” Plus, Publicis is doing A-OK and Substack is changing its tune on advertising.
-
Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies
The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.
-
Q2: Omnicom Says Its Merger With IPG Will Happen Any Day Now, Promise
Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.
-
Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions
Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes.
Must Read
The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Why Big Brand Price Increases Will Flatten Ad Budgets
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”
Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial
Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!
MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.