Agencies

Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million.

For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react.

Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.

Albert Thompson, a buy-side veteran with 20+ years of experience, weighs in on attention metrics, the value of MFA sites, brand safety backlash and how publishers can improve their inventory.

Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.

Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. But Omnicom’s new generative AI virtual assistant, Omni Assist, is narrowing AI’s focus to solve for specific agency challenges.

In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.

Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers.

Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU.

Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads – it also wanted to optimize for attention.