But new account wins are slow to ramp up. “It’ll be between three and six months before we reap the fruit,” Lévy said “It’s also taken some time to see the impact of our [account losses], which [weighed] heavily on Q3 into Q4.”
Another headwind is the issue of media transparency, underpinned by the Association of National Advertisers’ probe.
ZenithOptimedia was among several Publicis agencies audited by brand clients – in Zenith’s case, it was JPMorgan.
“What I can tell you today is all audits have so far been satisfactory,” said Lévy, who noted that about 20 had been conducted so far, and that JPMorgan, specifically, plans to release a statement soon in reference to the audit’s conclusion.
Lévy claims clients are so far favorable to Publicis’ big reorg in the first half of 2016 – dubbed “The Power of One,” which organized Publicis agencies around four central hubs, including communications, media, Sapient and health care.
More clients are asking for a full range of solutions, which span Sapient’s marketing technology chops, digital creative and media, he said.
“Clearly there will be a few more adjustments before the end of the year, but Sapient has already been integrated with Razorfish in order to have one single operation,” he added. “We faced the end of some contracts for Razorfish, but thanks to the support from Sapient and ‘The Power of One,’ it was Razorfish’s best quarter ever for new business.”