In a statement shared with AdExchanger, the company said, "Essence is currently working on recruitment plans to expand the team in Seattle to support both Point Reach and Essence clients, as well as to take Point Reach’s mobile expertise to existing locations in San Francisco, New York, and London."
Point Reach has created mobile media campaigns for clients such as Walgreens, Disney, AT&T, and StubHub. Point Reach and Essence share a big client – eBay – but the two haven't worked together on the auctioneer's business.
The Point Reach brand will be merged into its new parent's identity. Indeed its website is already referring visitors to Essence Digital's website, Facebook, and Twitter account.