Mediabrands North America CEO Jacki Kelley recently left to join Bloomberg Media, after focusing for several months on the Microsoft review. And Magna Global's president for North America, Kristi Argyilan, quit for an opportunity leading Target's paid, owned and earned media activities.
Argyilan – along with Brunick – had been tasked with meeting Mediabrands' ambitious goal to automate 50% of all media buying by the end of 2015. Now others will have to run with that baton.
Unbound bills itself as a consultancy and systems integrator focused exclusively on the marketing technology arena.
"Our proposition is that both the brand marketer and the media owner need to treat programmatic like any other enterprise technology stack," George told AdExchanger last year. "They need to do a vendor ID process, they need to create functional abstraction and they need to connect it to the data and systems that are inside the enterprise."