During the call, investors also asked about any noticeable shifts in clients’ advertising budgets throughout 2014.
“We’re seeing clients shift dollars to smaller, more nimble firms, which is a trend that has been accelerating for six years,” said CEO Miles Nadal. “We’re seeing more dollars go toward online activity, specifically mobile, data science and analytics, and programmatic is obviously growing very rapidly.”
He claimed clients maintain or increase times during tough economic times, and he anticipates that trend continuing.
Even so, MDC Partners is predicting a more modest 2015 financial outlook than its 2014 results, with revenues projected to increase in the 6.5% to 8.5% range.
Nadal also anticipates more M&A activity.
“It’s reasonable to expect that MDC will add, on average, three to five percent a year of revenue growth through acquisitions in key areas such as media, digital, analytics, consumer insights, strategic communications and data science,” Nadal said.