Merkle's previous acquisitions in the marketing space include Brilig (data), 5th Finger (mobile), Social Amp (social), IMPAQT (search) and IMPAQT Trading (media). New Control's 85 employees will bring the headcount in the company's agency services group to about 450, or about a fifth of the employees across all four of its divisions (the other three are management consulting, technology and analytics).
iHeartMedia To Acquire Programmatic Radio Platform Jelli Is The IAB’s Consent Framework In Trouble? OTT? CTV? OMG What’s The Difference? BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology S4 Capital Reports First-Ever Earnings Jerry Buhlmann To Leave Dentsu Aegis Network Podcast: All About Dotdash Can Snap’s Executive Shakeup Bring The Company Back To Growth? Pandora Launches Podcast Genome Project To Fix Discovery And Monetization»
For the first year, New Control will function as a wholly owned subsidiary under the moniker "New Control, a Merkle Company." Its president, Dave Baun, will stay on in that role.
Add a comment