David Smith is CEO of Mediasmith, a digital advertising media agency.
The biggest impact will be the increased credibility and volume to the Exchange category. It should also give a big boost to the technology platforms like Turn, MediaMath and Invite which agencies are increasingly using to combine exchange purchasing with targeting options.
Our concern remains one of brand protection. There is little in the release that indicates that they are even aware of the issue.
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. The core power and trust issues between middlemen and buyers still haven’t gone away – if anything they’ve become more acute. But there’s been a heartening push for transparency across the supply chain and we’re […]
The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,
Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP.
AI hype is everywhere, but Moloco CEO Ikkjin Ahn says the real winners in ad tech will be those who can move beyond flashy demos and harness AI at true hyperscale.
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.
The generative AI trend generated endless hot takes this year, but the ad industry also had plenty to say about growing competition between DSPs and SSPs. Here are AdExchanger’s top 10 most popular guest columns of 2025 and why they resonated.
Who bought what and why this year? Here’s a (mostly) comprehensive list of all the notable ad tech, agency and digital content deals of 2025.
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.
