Home Agencies On DoubleClick Ad Exchange: Robbie Hills, GroupM
Agencies

On DoubleClick Ad Exchange: Robbie Hills, GroupM

By AdExchanger

SHARE:

GroupMRobbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group.

The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to use DFA for ad serving there will undoubtedly be a lack of take up in Asia. If not, we could see a very strong challenger to Yahoo’s Right Media.

Regarding concerns, the main concern is how data is shared between Google the media owner and Google the Ad Exchange – we will be looking very closely to see how this is managed.

[more reaction]

Must Read

Q2 earnings

Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon

When The Trade Desk sneezes, ad tech catches a cold.

Closeup image bag of money and judge gavel. Lawsuit, auction, bribe and penalty concept.
lawsuit

The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll

Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.

Comic: Metric Meditations
Platform Ad refunds

The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess

The ad tech startup Vaudit, founded last year by Mike Hahn, aims to automate the process of campaign reconciliation atop major ad platforms.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Q2 earnings

The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It?

The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday.

Platforms

Magnite Targets CTV, SMBs And Google's SSP Market Share

The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.

Digital TV and Video

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost

Zillow is the pilot brand advertiser to test a new programmatic buying strategy known as containerized RTB. The strategy embeds the DSP or ad-buying platform intelligence, in this case the startup Chalice Custom Algorithms, within the SSP, which is Index Exchange.

Popular

  1. Daily News Roundup

    The Trade Desk Pile-On Continues; Sell Side, Meet The Salesmakers

    Walmart Connect’s deal with The Trade Desk isn’t so exclusive anymore; Amazon is competing with everyone except publishers; and Meta’s chatbots don’t exactly inspire confidence in the company’s ability to deliver effective AI tools.

  2. Q2 earnings

    Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon

    When The Trade Desk sneezes, ad tech catches a cold.

  3. PODCAST: The Big Story

    When The Trade Desk Dips, Ad Tech Drops

    The Trade Desk has won the battle for supremacy on the open internet, says Needham & Company’s Laura Martin. But it might just be losing the war for the future of the web to walled gardens and AI search.

  4. AdExchanger Content Studio

    Why Developer Experience Is The Next Battleground In Programmatic Advertising

    Today’s developers face mounting challenges: heavier workloads, complex tech stacks and an increasingly fragmented advertising landscape demanding automation at scale. This complexity limits their ability to adopt new products and innovate.

  5. AdExchanger Content Studio

    Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy

    Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting.