Home Agencies On DoubleClick Ad Exchange: Robbie Hills, GroupM
Agencies

On DoubleClick Ad Exchange: Robbie Hills, GroupM

By

SHARE:

GroupMRobbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group.

The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to use DFA for ad serving there will undoubtedly be a lack of take up in Asia. If not, we could see a very strong challenger to Yahoo’s Right Media.

Regarding concerns, the main concern is how data is shared between Google the media owner and Google the Ad Exchange – we will be looking very closely to see how this is managed.

[more reaction]

Tagged in:

Must Read

CTV roundup

NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook

In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.

Joel Meyer, Chairman, Prebid.org
Technology

New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era

OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.

These are the days of our lives
ad tech lawsuits

After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First

Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
AI

Micro1 Wants Human Domain Experts To Profit From AI And LLMs

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.

CTV

How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)

How long does it take you to decide what to watch after you turn your TV on?

CTV

Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy

Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August

Popular

  1. After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First
    TV

    After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First

  2. I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?
    Data-Driven Thinking

    I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?

  3. Micro1 Wants Human Domain Experts To Profit From AI And LLMs
    AI

    Micro1 Wants Human Domain Experts To Profit From AI And LLMs

  4. Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics
    Content Studio

    Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics

  5. Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
    CTV

    Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy