On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday | AdExchanger

Adam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group.

AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it’s going to bring lots of new sellers (AdSense and DART for Publisher sites) and buyers (anyone who uses AdWords) into the market. As those sellers and buyers get comfortable with the exchange model I think they’ll begin trading on the other platforms as well, so I think this is a positive event for anyone in the exchange space.

[more reaction]

Tagged in:

doubleclick ad exchange

google

Interpublic Group

media buying

mediabrands worldwide

Must Read

CTV Roundup

Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps

Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those public spaces where people were likely watching the World Cup.

Platforms

Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue

Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate.

Los Angeles, California - 26 February 2023: Reddit social media platform displayed on smart device

earnings

Reddit Had A Great Q2, But Investors Have AI Search Jitters

Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low referral traffic.

Platforms

Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI

A combination of layoffs, lawsuits and AI operating costs set back Meta’s Q2 earnings, despite increased revenue.

Agencies

Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2

Omnicom is halfway through a major sell-off of IPG agencies. Its future looks healthier as it prunes lower-growth firms, including eliminating certain specialist firms and overlapping agencies in certain countries.

Hundreds of emails, depositions and other documents have been unsealed in the lead-up to the Google antitrust trial, providing a fascinating look at how Google talked about its own products when no one else was watching – especially tools to counteract the rise of header bidding.

Mobile

Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper.

Must Read

Popular