Home Agencies On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday
Agencies

On The DoubleClick Ad Exchange: Adam Cahill, Hill Holliday

By

SHARE:

Hill HollidayAdam Cahill is SVP, Director of Digital Media, Hill Holliday, a media and creative agency, and unit of Interpublic Group.

AC: I think the launch of AdX 2.0 is an example of growing the pie as opposed to stealing share from a competitor because it’s going to bring lots of new sellers (AdSense and DART for Publisher sites) and buyers (anyone who uses AdWords) into the market. As those sellers and buyers get comfortable with the exchange model I think they’ll begin trading on the other platforms as well, so I think this is a positive event for anyone in the exchange space.

[more reaction]

Tagged in:

Must Read

Technology

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.

CTV roundup

NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook

In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.

Joel Meyer, Chairman, Prebid.org
Technology

New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era

OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
These are the days of our lives
ad tech lawsuits

After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First

Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.

AI

Micro1 Wants Human Domain Experts To Profit From AI And LLMs

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.

CTV

How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible)

How long does it take you to decide what to watch after you turn your TV on?

Popular

  1. After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First
    TV

    After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First

  2. I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?
    Data-Driven Thinking

    I Used An AI Agent To Do My Back-To-School Shopping. It Was Easy. So Why Do I Feel Sad?

  3. Micro1 Wants Human Domain Experts To Profit From AI And LLMs
    AI

    Micro1 Wants Human Domain Experts To Profit From AI And LLMs

  4. Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics
    Content Studio

    Linear TV’s Biggest Barrier Isn’t Audience. It’s Agency Economics

  5. Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy
    CTV

    Nielsen’s Latest Updates Aim To Remove Bias From Its Measurement Strategy