From math teacher at the US Military Academy in West Point more than 20 years ago to his new role as Chief Strategics Analytics Officer of agency DraftFCB, Ken Beatty has sampled a unique set of perspectives on data and its impact on people. Today, like any good agency “soldier,” he says he wants to […]
Twitter has shown aggressiveness over the past few months in developing its advertising business, and this morning’s global data-sharing deal with WPP Group represents another significant advancement. Read the release. The relationship is through WPP’s Data Alliance, which includes the holding company’s media buying and planning umbrella GroupM, the analytics provider Kantar and digital creative […]
WPP Group’s trading desk Xaxis is known for its proprietary approach to technology. The GroupM unit has incubated numerous ad platforms, a legacy of WPP’s 2007 acquisition of 24/7 Media. It offers these products to clients as an alternative to licensing from vendors. By contrast, trading desk rivals VivaKi AOD (Publicis), Cadreon (IPG), and Accuen (Omnicom) are […]
When Publicis Groupe launched it five years ago, VivaKi Audience On Demand was among the first holding company trading desks. And Google was its key partner, supporting a great majority of AOD’s ad serving and auction-based display media buying. But those days are over. As of Q1, Google’s DoubleClick Bid Manager (formerly Invite Media) is […]
In her role as Managing Director of Connected Platforms at media agency PHD, Andrea Wolinetz helps manage client opportunities that are digital but don’t necessarily fit a silo such as “mobile” or “social.” She offers Foursquare as a prime example of this conundrum in the agency: “Should you call your mobile specialist because it’s a […]
At yesterday’s Digitas NewFront, Huffington Post executives said they would offer their native advertising content distribution system exclusively to the Publicis Groupe interactive shop’s clients. While billed as “real-time,” the self-serve content system will post marketers’ content within a two-hour window of receiving the request. “We’re bringing our year-old BrandLive service to HuffPost that will […]
Ad network Pulse 360, a subsidiary of Seevast, is on the brink of shutting down and may have closed its doors already, AdExchanger has learned. Pulse 360 issued a company-wide layoff in April and began looking for a buyer or new investor, according to a former employee who asked to remain anonymous. Pulse 360 founder […]
WPP Group has shared some new details on revenue performance and strategy for its Xaxis trading unit. Xaxis grew its revenue by 28% during the first quarter, said Pivotal Research Analyst Brian Wieser in a research note. WPP had previously stated the business had 2012 media billings of $270 million and a headcount of 200. […]
Interpublic Group has made changes to its Cadreon trading desk in North America, uprooting it from its previous home in the Mediabrands Audience Platform and repotting it in the Magna Global media investment arm. As Adweek reported earlier this month, a new entity called Magna Global North America will absorb the trading desk along with […]
Since being acquired in September 2012, Paul Cimino’s Brilig Data Exchange serves not only its own customer base but also that of its new owner, Merkle, and all of the first- and third-party data it looks to leverage on behalf of its Merkle clients across marketing campaigns. In an ongoing effort to understand how data […]
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
