IPG Mediabrands has rolled content-creation arm Mediabrands Publishing into social media agency Society. Thursday’s merger will tie content creation closer to distribution and targeting across platforms. “You can’t just push content organically anymore,” said Rob Bernstein, managing director at Society. “You need two bookends: smart targeting and really good messaging. It’s not about taking a […]
Marketers across the globe are adapting their relationships with agency trading desks to gain greater transparency into programmatic buys, according to the World Federation of Advertisers (WFA). Ninety percent of members belonging to the European trade body are reviewing their contracts with agency trading desks to gain more control and transparency, the organization said in […]
Publicis Groupe’s creative chief, Arthur Sadoun, will succeed Maurice Levy as its chairman and CEO, the holding company announced Thursday. Sadoun will step into the role June 1 and Levy will transition to chairman of the company’s supervisory board. Publicis Media CEO Steve King will also join the Publicis Groupe Management Board. Sadoun’s appointment comes […]
As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google’s reduction of third-party cookies and pixels on YouTube, as well as the release of a cloud-based YouTube measurement system called Google Ads Data Hub, that had industry insiders […]
IPG Mediabrands’ investment arm, Magna, revealed on Wednesday it is doubling its investment in over-the-top (OTT) TV provider Roku. It declined to name specifics but noted the deal has multiple implications for inventory rates and pricing, third-party research and data. Magna is forming a private deal with Roku to allow more precise targeting between the agency’s […]
Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As a result, “trading desk” […]
Any publisher who is not a big platform company is on the express train to becoming a niche ads business, predicts Meredith Kopit Levien, EVP and CRO of The New York Times. “Up until now, we’ve been a niche consumer business with a $1 billion-plus newspaper ad business,” Kopit Levien said, speaking Thursday at AdExchanger’s […]
Make no mistake about it: Accenture Interactive is here to eat the agency’s lunch. “Our clients asked us to get in this business,” said Glen Hartman, Accenture Interactive managing director for North America, at AdExchanger’s Industry Preview on Wednesday. Clients are starting to look for “nontraditional service providers” that can tie multiple threads together. That […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Imagine you have $50. I tell you that I’m going to flip a coin, and if you guess the flip correctly, I’ll give […]
Agencies and consultancies are looking more and more alike. Tammy Soares, Accenture Interactive’s newest West Coast lead as of Tuesday, brings nine years’ experience as CEO of Publicis Groupe’s digital agency, Rosetta. There, she gained experience embedding consultants into agency culture. At Accenture Interactive, she’ll be tasked with doing the opposite. “I’m used to working […]
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger.
Current ad pricing often doesn’t correlate to a site’s attention score, which means there’s an arbitrage opportunity for buyers and resellers.
IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season.
Meet Evertune AI, a startup that helps advertisers understand how their brands and products appear in generative AI search responses.
The deal is a “platform investment,” in which Inverness Graham sees Alliant as a foundation to build on, potentially through further acquisitions.
